
Simply Good Foods Investor Relations Material
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Q2 2025
Simply Good Foods
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The Simply Good Foods Company manufactures, markets, distributes, and sells functional food and snack products in North America and internationally. The company's product portfolio includes snacks under the Atkins, Atkins Endulge, Atkins Harvest Trail, SimplyProtein, Atkins AdvantEDGE Carb Control, and Atkins Frozen items brand names; and grocery products under the Atkins Culinary Creations brand name. It offers its products through various distribution channels comprising mass merchandisers, club stores, grocery stores, natural food channels, drugstores and convenience stores. The company was formerly known as New Castle Brands Inc. and changed its name to The Simply Good Foods Company in July 2017. The Simply Good Foods Company was incorporated in 1985 and is based in Denver, Colorado
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SMPL
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🇺🇸 United States