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TRUBAR (SBBC) investor relations material

TRUBAR Q2 2025 earnings summary

Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.
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Q2 2025 earnings summary26 Aug, 2025

Executive summary

  • Achieved record Q2 2025 net revenue of $17.7M, up 176% year-over-year, driven by retail and DTC growth and supported by corporate rebranding to Truebar Inc. and divestment of noncore assets.

  • Launched True Bar Kids, expanding into the growing kids' bar market and introducing new product lines.

  • Expanded retail presence, targeting 25,000 locations by year-end, with over 20,000 doors currently and 500 new stores in major US grocery chains.

  • Sold No BS skincare/personal care brand to focus on core business.

  • Implemented a fully integrated ERP system to enhance operational efficiency.

Financial highlights

  • Q2 2025 net revenue was $17.7M, a 176% increase from Q2 2024, with gross profit of $4M, up 35% year-over-year.

  • Gross margin percentage declined to 22% from 46% due to significant investments in brand-building, retail trial, and promotional programs.

  • Adjusted EBITDA loss was $1.7M–$1.85M, reflecting increased marketing and retail investments.

  • DTC revenue for Q2 was $3.8M, with an annual run rate exceeding $15M.

  • Net loss from continuing operations was $1.96M, a significant improvement from a $7.07M loss in Q2 2024.

Outlook and guidance

  • Reaffirmed full-year 2025 net revenue guidance of $65–70M, representing 50–60% year-over-year growth.

  • On track to expand retail distribution from 15,000 to 25,000 doors in 2025, currently above 20,000.

  • Expecting to become adjusted EBITDA positive in 2026 as marketing investments normalize.

  • Management expects continued growth through retail expansion, innovation, and increased brand awareness.

  • Confident in achieving guidance and additional 5,000 retail doors by year-end.

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Simply Better Brands Corp operates as an omni-channel platform that engages in the development and marketing of disruptive brands within the plant-based, holistic wellness, and lifestyle consumer product sectors. The company focuses on innovation to meet the demands of Millennial and Gen Z consumers, emphasizing the rapidly growing market for plant-based, natural, and active lifestyle products. Its portfolio includes brands that offer high-quality hemp cannabidiol (CBD) based products, clean ingredient skincare, and plant-based foods designed to blur the lines between healthful and delicious. The company is headquartered in Vancouver, BC, Canada, and its shares are listed on multiple stock exchanges, including the TSX Venture Exchange and the OTCQB in the United States.

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