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Under Armour (UA) investor relations material

Under Armour Q1 2026 earnings summary

Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.
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Q1 2026 earnings summary8 Aug, 2025

Executive summary

  • Leadership is driving a brand-first transformation focused on sports authenticity, innovation, and premiumization to rebuild long-term value and cultural relevance.

  • Revenue declined 4–4.2% year-over-year to $1.1–$1.13 billion, with EMEA growing and other regions declining.

  • Gross margin improved by 70 basis points to 48.2%, driven by FX, pricing, and product mix.

  • Net loss narrowed sharply to $2.6–$3 million, with diluted EPS at $(0.01); adjusted EPS was $0.02.

  • Operational streamlining, SKU reductions, and restructuring are underway to sharpen execution and improve pricing power.

Financial highlights

  • Apparel revenue declined 1–1.5%, footwear fell 14–14.3%, accessories grew 8–8.1% year-over-year.

  • Wholesale revenue decreased 4.6–5%, direct-to-consumer revenue dropped 3–3.5%, and eCommerce declined 12%.

  • Adjusted operating income was $24 million; operating income reached $3.3 million, rebounding from a prior-year loss.

  • Adjusted SG&A expenses fell 6% to $522 million, reflecting restructuring savings and lower marketing spend.

  • Inventory rose 2% to $1.1 billion; cash and equivalents totaled $911 million, bolstered by $400 million in new senior notes.

Outlook and guidance

  • FY26 revenue expected to decline 6–7% year-over-year, with North America down low double digits, APAC down low teens, and EMEA up high single digits.

  • Gross margin projected to decline 340–360 bps, mainly from $100 million in new tariff costs and unfavorable channel mix.

  • Adjusted operating income and EPS expected to be about half of FY25 levels due to tariff and demand headwinds, higher interest expense, and tax rate.

  • Q2 anticipated as the toughest quarter, with promotional pressure and continued footwear headwinds; improvement expected in Q4 as new products launch.

  • The 2025 restructuring plan is expected to incur $140–$160 million in pre-tax charges, with completion targeted by end of FY26.

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Frequently asked questions

Athletic Equipment Experts

Under Armour is an athletic apparel and performance gear company that caters to athletes and fitness enthusiasts. With a focus on qualitative apparel, Under Armour offers a wide range of products designed to enhance athletic performance and comfort. Their product lineup includes apparel, footwear, accessories, and connected fitness solutions. Under Armour's commitment to quality and functionality has made them a trusted brand in the sports industry for both professional athletes and customers who simply need something to wear to the gym.

Founding and growth

Under Armour was founded in 1996 by Kevin Plank, a former University of Maryland football player. The company's origins trace back to Plank's idea to develop a moisture-wicking performance shirt for athletes. He created a fabric that effectively regulated sweat, providing a level of comfort and performance that he himself had wanted during his active career. From its humble beginnings in Plank's grandmother's basement, Under Armour has grown into a global athletic apparel and equipment brand competing with companies such as Nike and Adidas.

The products themselves

Under Armour offers a diverse range of products tailored to meet the needs of athletes and fitness enthusiasts. Their product lineup includes athletic apparel, such as shirts, shorts, leggings, and outerwear, designed with advanced fabric technologies for comfort and performance. They also provide footwear for various sports and training activities, along with accessories like hats, socks, bags, and gloves. Additionally, Under Armour offers connected fitness solutions, including wearable devices and apps, to help individuals track and improve their performance during and after workouts.

Getting the products to consumers

Under Armour employs various channels to sell their products to consumers. They operate a robust e-commerce platform, allowing customers to purchase directly from their official website. In addition to its e-commerce presence Under Armour distributes its products through a network of retail partners, including department stores, sporting goods retailers, online marketplaces, and specialty athletic stores. Under Armour also utilizes direct-to-consumer channels, such as company-owned stores and brand-specific outlets.

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