Upbound Group (UPBD) investor relations material

Business overview and transformation

• Undergoing transformation to serve non-prime and subprime consumers with unmet needs in traditional finance.

• Operates three main segments: legacy Rent-A-Center, virtual lease-to-own via Acima, and Brigit for financial health and liquidity.

• Total customer base of 3.5 million, with Brigit contributing 1.6 million subscribers.

Segment performance and growth strategies

• Acima focuses on digital investments, seamless customer/merchant experience, and expanding merchant network.

• Acima Marketplace enables direct-to-consumer transactions with pre-approved credit.

• Brigit is the fastest-growing segment, targeting 30% comp growth in the current year after 40% last year.

• Rent-A-Center remains a stable cash generator, with flat or positive comp growth and $200 million free cash flow expected.

Customer profile and cross-segment opportunities

• Brigit and Acima customers skew closer to prime, while Rent-A-Center serves more downstream credit profiles.

• Significant overlap exists between Brigit and Acima customers, presenting cross-sell opportunities.

• Brigit’s cash flow underwriting via Plaid may be leveraged across other segments to enhance credit performance.