Viant Technology (DSP) investor relations material

Business overview and differentiation

• Operates as a demand-side platform enabling advertisers to buy digital ad inventory across channels like CTV, digital out-of-home, mobile, and streaming audio.

• Differentiates through independence, objectivity, and not owning any media content, unlike competitors who direct spend to their own properties.

• Leading in targeting and measurement with proprietary identifiers: Household ID for audience targeting, IRIS_ID for content targeting, and TVision for attention measurement.

• Household ID offers high availability (80% overall, 95% in CTV), outperforming competitors in audience targeting.

• TVision acquisition enables unique real-time attention data, enhancing price discovery and campaign effectiveness.

Growth drivers and financial outlook

• Guided for 23% net revenue growth in Q2, with accelerating growth expected in Q3 and Q4; full-year top-line growth modeled at 23% and EBITDA at 30%.

• Major enterprise wins (e.g., Molson Coors, WHOOP) are ramping spend and expected to drive growth into future years.

• Adoption of IRIS_ID is doubling quarterly, with inventory utilization expected to rise from 50% to 75% by year-end.

• Industry catalysts include the World Cup, political ad spend, and the ramp of autonomous AI product Outcomes.

• Growth catalysts are expected to persist through 2027.

AI and product innovation

• Four AI products launched, with 90% of platform spend now managed by AI bidding algorithms, driving savings and efficiency.

• AI-powered planning tool automates campaign construction, now used for 30% of spend.

• Innovation and transparency are key factors attracting large enterprise clients.

• Enterprise sales team targets verticals like healthcare, CPG, retail, and travel, capitalizing on a growing RFP pipeline.

• Independence and objectivity position the platform as a preferred alternative for agencies seeking transparency.