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Viant Technology (DSP) investor relations material
Viant Technology Wells Fargo's 9th Annual TMT Summit summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Wells Fargo's 9th Annual TMT Summit summary19 Nov, 2025
Business model and competitive landscape
Operates as a demand-side platform (DSP) focused solely on buyers of advertising, monetizing through negotiated fees on ad spend.
Competes with Google, The Trade Desk, Amazon, and Yahoo, but positions itself as one of only two independent, conflict-free DSPs.
Differentiates by focusing heavily on connected TV (CTV), which is the fastest-growing segment in digital advertising.
Developed a modern platform tailored for CTV, unlike older DSPs built for display and online video.
AI innovation and product evolution
Launched ViantAI to drive platform autonomy, aiming for a self-driving, fully automated DSP experience.
AI Bidding product saves customers an average of 40% on ad costs, with value-based pricing and high adoption.
AI Planning automates media planning, reducing weeks of manual work to 60 seconds and improving campaign performance.
AI Decisioning, set for general availability next year, will enable end-to-end campaign automation, removing human supervision.
The goal is to surpass human traders in campaign optimization before full rollout.
Market strategy and customer focus
Targets advertisers seeking innovation and efficiency, especially those facing industry challenges or budget constraints.
Recent win with Molson Coors, a three-year exclusive contract, highlights ability to attract large enterprise clients.
Focuses on direct access to CTV publishers, bypassing intermediaries to save clients at least 15% on ad costs.
Plans to expand from mid-funnel to full-funnel performance marketing with AI Decisioning.
Uses channel partners and measurement companies to reach direct-to-consumer e-commerce advertisers.
How does Viant navigate agency AI adoption?
Viant's unique data for AI performance
How does Viant select and win large enterprise accounts?
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Next Viant Technology earnings date
Q4 20253 Mar, 2026
Next Viant Technology earnings date
Q4 20253 Mar, 2026
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Frequently asked questions
Viant Technology Inc. (Viant Tech) operates as an advertising software company in the United States, Europe, and internationally. The company's Applications segment focuses on providing tools and applications to enable clients to discover consumers' interests and deliver their messages across multiple advertising channels. Its Planning & Optimization segment enables agencies, brands, and publishers to produce, automate, and analyze their digital marketing campaigns to optimize performance across devices. Its Delivery & Solutions segment provides media companies with planning, buying, measurement, optimization, targeting, and reporting services; as well as platforms that allow them to plan and purchase media inventory through a real-time auction process. This segment also offers audience management solutions; automated inventory management; impression-level attribution modeling; and server-side pixel-based tracking technology. The company was formerly known as Visible World Inc. and changed its name to Viant Technology Inc. in January 2010. Viant Technology Inc. is based in Boston, Massachusetts.
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