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Edge1 May 2026
Making the Marlboro Man
The story of Marlboro's transformation from a women's cigarette to a global icon: one of the most effective brand repositionings in history.
Warpaint London
Warpaint London (W7L) investor relations material
Warpaint London H2 2025 earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.H2 2025 earnings summary29 Apr, 2026
Executive summary
Achieved record revenue of £105.1m for FY 2025, up 3% year-over-year, with improved gross margin despite challenging trading conditions.
Completed and integrated the Brand Architekts acquisition, contributing positively to Adjusted EBITDA.
Direct online sales grew 38% to £11.6m, now 11% of total sales.
Maintained a strong balance sheet, remaining debt-free and increasing cash to £16.0m.
Proposed total dividend for 2025 is 13.0p, up from 11.0p in 2024.
Financial highlights
Revenue increased to £105.1m (FY 2024: £101.6m), up 3% year-over-year.
Gross profit margin improved to 42.6% (up 140bps YoY).
Adjusted EBITDA was £21.3m, down 15% year-over-year.
Profit for the period was £14.4m, down from £18.2m in FY 2024.
Basic EPS was 17.8p (2024: 23.5p); Adjusted EPS was 16.7p (2024: 22.3p).
Outlook and guidance
Q1 2026 sales were £26.1m, down from £32.6m in the prior year, but April 2026 sales exceeded April 2025, indicating signs of recovery.
2026 sales expected to be more second-half weighted due to timing of large orders and customer rollouts.
Expansion planned in Europe (notably Germany), South America, and India.
Continued brand sales momentum and significant expansion opportunities anticipated for 2026.
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Next Warpaint London earnings date
H1 202610 Sep, 2026
Warpaint London
Next Warpaint London earnings date
H1 202610 Sep, 2026
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