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Warpaint London (W7L) investor relations material
Warpaint London H1 2025 earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.H1 2025 earnings summary10 Sep, 2025
Executive summary
Revenue reached £49.3m in H1 2025, up 7.6–8% year-over-year, driven by the Brand Architekts acquisition and international expansion despite challenging macroeconomic conditions.
Gross profit margin improved by 250bps to 45.0%, with like-for-like margin (excluding Brand Architekts) up 300bps to 45.5%.
Adjusted EBITDA was £10.8m, down 5–5.3% year-over-year, and profit before tax fell 41% to £6.4m, mainly due to £4.6m in non-cash FX losses and £1.3m in exceptional acquisition costs.
Cash and cash equivalents at period end were £17.0m, including £14.0m held in escrow for the Brand Architekts acquisition, aided by £6.2m acquired from Brand Architekts.
Interim dividend increased 14–14.3% to 4.0p per share.
Financial highlights
Revenue increased to £49.3m from £45.8m in H1 2024, a 7.6–8% year-over-year rise.
UK revenue up 15.9% to £18.0m; international revenue up 3.2% to £31.3m.
Brand Architekts contributed £6.1m in H1 2025, 12% of group revenue.
Adjusted EPS fell 13% to 8.5p, reflecting increased share count post-acquisition.
Net cash flow from operations was £5.4m, up from a £2.0m outflow in H1 2024.
Outlook and guidance
Full-year 2025 revenue expected between £107m and £112m, with adjusted EBITDA between £23.5m and £25.5m.
H2 performance expected to be stronger, supported by price increases, store rollouts, and Christmas gifting.
Cautious outlook due to weak UK consumer environment, US tariff uncertainty, and a key customer administration.
Brand Architekts profit contribution since acquisition?
Impact of US tariffs on H2 sales outlook?
Sustainability of margin gains with rising OpEx?
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Next Warpaint London earnings date
H2 202528 Apr, 2026
Next Warpaint London earnings date
H2 202528 Apr, 2026
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Frequently asked questions
arpaint London PLC is a UK-based producer and supplier of color cosmetics, offering a diverse range of high-quality makeup products at affordable prices. The company's extensive product portfolio includes face makeup products like foundation, blushers, and illuminators; eye makeup such as eye shadows, eyeliners, eyebrow pencils, and mascara; lip makeup including lipsticks and glosses; and nail products like nail polish and false nails. Warpaint markets its products under several brand names, including W7, Man's stuff, Vintage, Very Vegan, and Chit Chat, targeting different demographics and catering to a wide customer base. The company is headquartered in Iver, England, and its shares are listed on the London Stock Exchange.
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