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WEBTOON Entertainment (WBTN) investor relations material

WEBTOON Entertainment UBS’s 2025 Global Technology and AI Conference summary

Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.
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UBS’s 2025 Global Technology and AI Conference summary1 Dec, 2025

Vision and platform overview

  • Operates as a global storytelling hub with 24 million creators producing 120,000 stories daily, leveraging AI and technology to ensure quality and recurring hits.

  • Achieved $1.35 billion in 2024 revenue, primarily from paid content, and has powered over 100 film adaptations, including top Netflix projects.

  • Boasts 155 million monthly active users globally, with significant growth in the U.S. and other regions outside Asia.

  • User engagement averages 30-60 minutes daily, with high ARPU in Korea ($8) and strong monetization in Japan and other markets.

  • Focuses on habit formation and broad genre offerings to retain users as they age, aiming for deep market penetration.

Business model and monetization

  • Utilizes a micropayment model where users pay $0.15-$0.70 per episode for early access, rather than subscriptions.

  • Cohort analysis shows users voluntarily spend 2-3 times more over three years compared to traditional models.

  • Minimal marketing spend due to organic user loyalty and a constant influx of new stories.

  • Revenue sharing with creators is central, with $2.8 billion distributed from 2017-2022.

  • Advertising is robust in Korea and Japan but remains a secondary focus in the U.S. to prioritize paid content growth.

Creator ecosystem and partnerships

  • Majority of creators are amateurs, motivated by storytelling rather than profit, with some achieving significant financial and media success.

  • Technology and data-driven validation help identify and promote breakout hits, reducing reliance on traditional hit-picking.

  • Partnerships with major IP holders like Disney, Warner Bros., and DC Comics enable both adaptation and original content creation.

  • Recent MOU with Disney allows for adaptation of 100 stories and the creation of a new digital platform with access to 35,000 Disney stories.

  • Creators retain flexibility to succeed off-platform, with the company advocating for their broader success and leveraging cross-media opportunities.

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Raymond James TMT and Consumer Conference9 Dec, 2025
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Frequently asked questions

WEBTOON Entertainment Inc. is a global entertainment company that operates a prominent online storytelling platform. The company enables creators and users to discover, create, and share digital content through two main formats: webcomics and web novels. It is headquartered in Los Angeles, California, and its shares are listed on the NASDAQ.

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