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WEBTOON Entertainment (WBTN) investor relations material
WEBTOON Entertainment UBS’s 2025 Global Technology and AI Conference summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Vision and platform overview
Operates as a global storytelling hub with 24 million creators producing 120,000 stories daily, leveraging AI and technology to ensure quality and recurring hits.
Achieved $1.35 billion in 2024 revenue, primarily from paid content, and has powered over 100 film adaptations, including top Netflix projects.
Boasts 155 million monthly active users globally, with significant growth in the U.S. and other regions outside Asia.
User engagement averages 30-60 minutes daily, with high ARPU in Korea ($8) and strong monetization in Japan and other markets.
Focuses on habit formation and broad genre offerings to retain users as they age, aiming for deep market penetration.
Business model and monetization
Utilizes a micropayment model where users pay $0.15-$0.70 per episode for early access, rather than subscriptions.
Cohort analysis shows users voluntarily spend 2-3 times more over three years compared to traditional models.
Minimal marketing spend due to organic user loyalty and a constant influx of new stories.
Revenue sharing with creators is central, with $2.8 billion distributed from 2017-2022.
Advertising is robust in Korea and Japan but remains a secondary focus in the U.S. to prioritize paid content growth.
Creator ecosystem and partnerships
Majority of creators are amateurs, motivated by storytelling rather than profit, with some achieving significant financial and media success.
Technology and data-driven validation help identify and promote breakout hits, reducing reliance on traditional hit-picking.
Partnerships with major IP holders like Disney, Warner Bros., and DC Comics enable both adaptation and original content creation.
Recent MOU with Disney allows for adaptation of 100 stories and the creation of a new digital platform with access to 35,000 Disney stories.
Creators retain flexibility to succeed off-platform, with the company advocating for their broader success and leveraging cross-media opportunities.
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