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Weimob (2013) investor relations material
Weimob H1 2025 earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.H1 2025 earnings summary20 Aug, 2025
Executive summary
Revenue for the first half of 2025 was RMB775.5 million, down 10.6% year-over-year, but adjusted revenue rose 7.8% after rebate adjustments and normalization.
Adjusted gross profit surged 36.1% to RMB583.2 million, with gross margin improving from 66.4% to 75.1%.
Adjusted EBITDA reached RMB71.8 million, a turnaround from a loss of RMB176.3 million last year; adjusted net profit was RMB16.9 million, reversing a loss of RMB187.4 million.
Operating profit turned positive at RMB0.3 million, compared to a loss of RMB287.3 million in the prior year; net loss narrowed sharply to RMB47.2 million from RMB569.8 million.
Cash and bank balances stood at RMB1,573.6 million as of June 30, 2025, with a slight operating cash outflow of RMB28 million.
Financial highlights
Adjusted gross margin rose to 75.2% from 59.6% year-over-year.
Adjusted EBITDA margin improved to 9.3% from -24.5% year-over-year.
Net margin attributable to equity holders improved to -4.3% from -63.5% year-over-year; adjusted net margin was 3.1%.
Research and development expenditure decreased by 41.8% to RMB136.1 million.
Finance costs dropped significantly due to early redemption of convertible bonds.
Outlook and guidance
Focus on expanding AI Agent applications in SaaS and targeted marketing, with AI-related revenue reaching RMB34 million in H1 2025.
Continued dedication to the WeChat e-commerce ecosystem and multi-channel expansion, including Douyin, Huawei HarmonyOS, Meituan, Xiaohongshu, and Alipay.
Internationalization efforts to drive growth in North America, Southeast Asia, Middle East, Europe, Africa, and further international expansion.
Emphasis on local services sector as a new growth area.
Merchant Solutions revenue projected to grow at least 90% year-over-year in the second half, with net rebate ratio maintained.
How did AI revenue impact Subscription Solutions?
Explain the adjusted Merchant Solutions revenue growth.
Discuss Weimob's strategy for the local services sector.
AI product commercialization growth drivers H2?
H1 profit turnaround drivers and H2 sustainability?
TikTok business restart: revenue impact & timeline?
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Frequently asked questions
Weimob Inc. is a Chinese software and cloud service provider for small and medium-sized enterprises. It offers digital tools for online marketing, e-commerce, CRM, and SaaS-based business operations. The company’s platforms enable merchants to manage their digital presence and sales through social media and mini-program ecosystems. It is headquartered in Shanghai, China, and its shares are listed on the HKEX.
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