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Weimob (2013) investor relations material

Weimob H1 2025 earnings summary

Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.
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H1 2025 earnings summary20 Aug, 2025

Executive summary

  • Revenue for the first half of 2025 was RMB775.5 million, down 10.6% year-over-year, but adjusted revenue rose 7.8% after rebate adjustments and normalization.

  • Adjusted gross profit surged 36.1% to RMB583.2 million, with gross margin improving from 66.4% to 75.1%.

  • Adjusted EBITDA reached RMB71.8 million, a turnaround from a loss of RMB176.3 million last year; adjusted net profit was RMB16.9 million, reversing a loss of RMB187.4 million.

  • Operating profit turned positive at RMB0.3 million, compared to a loss of RMB287.3 million in the prior year; net loss narrowed sharply to RMB47.2 million from RMB569.8 million.

  • Cash and bank balances stood at RMB1,573.6 million as of June 30, 2025, with a slight operating cash outflow of RMB28 million.

Financial highlights

  • Adjusted gross margin rose to 75.2% from 59.6% year-over-year.

  • Adjusted EBITDA margin improved to 9.3% from -24.5% year-over-year.

  • Net margin attributable to equity holders improved to -4.3% from -63.5% year-over-year; adjusted net margin was 3.1%.

  • Research and development expenditure decreased by 41.8% to RMB136.1 million.

  • Finance costs dropped significantly due to early redemption of convertible bonds.

Outlook and guidance

  • Focus on expanding AI Agent applications in SaaS and targeted marketing, with AI-related revenue reaching RMB34 million in H1 2025.

  • Continued dedication to the WeChat e-commerce ecosystem and multi-channel expansion, including Douyin, Huawei HarmonyOS, Meituan, Xiaohongshu, and Alipay.

  • Internationalization efforts to drive growth in North America, Southeast Asia, Middle East, Europe, Africa, and further international expansion.

  • Emphasis on local services sector as a new growth area.

  • Merchant Solutions revenue projected to grow at least 90% year-over-year in the second half, with net rebate ratio maintained.

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Frequently asked questions

Weimob Inc. is a Chinese software and cloud service provider for small and medium-sized enterprises. It offers digital tools for online marketing, e-commerce, CRM, and SaaS-based business operations. The company’s platforms enable merchants to manage their digital presence and sales through social media and mini-program ecosystems. It is headquartered in Shanghai, China, and its shares are listed on the HKEX.

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