Weimob (2013) H2 2025 earnings summary

Executive summary

• Revenue grew to RMB 1.592 billion in 2025, with growth rates reported at 80.9% and 18.9%, driven by strategic transformation, AI initiatives, and Merchant Solutions.

• Gross profit doubled to RMB 1.195 billion, with gross margin rising to 75.1%.

• Adjusted net profit turned positive at RMB 42 million, the first annual profit since 2021.

• Operating and free cash flow turned positive, with free cash flow improving by RMB 300 million year-over-year.

• Focused on high-quality growth by narrowing low-margin businesses and optimizing client structure.

Financial highlights

• Merchant Solutions revenue surged 65.1% year-over-year to RMB 695 million, with gross margin up to 90.9%.

• Subscription Solutions revenue was RMB 900 million (slight decrease), with gross margin improving to 62.8%.

• Net loss narrowed sharply to RMB 241.5 million from RMB 1,744 million in 2024.

• Cash and cash equivalents at year-end were RMB 2.1 billion; total assets RMB 6.96 billion.

• Cost of sales fell 46.6% due to lower amortization and impairment of intangible assets.

Outlook and guidance

• 2026 strategy centers on fully embracing AI, expanding the AI Agent ecosystem, and international expansion.

• Overseas business expected to contribute 20%-30% of overall marketing in the near future.

• 2026 revenue growth for marketing projected at 20%-50%, with steady profit growth anticipated.

• Plans to deepen WeChat e-commerce ecosystem, multi-channel deployment, and local life services.

• Overseas expansion to leverage Genstore.ai partnership and Heading Smart Business Solution.