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WH Smith PLC is a UK-based retail company operating primarily in two segments: Travel and High Street. The Travel segment focuses on serving customers in high-traffic locations such as airports, railway stations, hospitals, and motorway service areas, offering convenience items, books, and news-related products. The High Street segment operates stores that provide a wide range of products, including stationery, books, magazines, greeting cards, and impulse items like snacks and beverages. The company also sells products through its digital platforms, including whsmith.co.uk and other specialized sites. The company is headquartered in Swindon, United Kingdom, and its shares are listed on the London Stock Exchange.