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XMReality (XMR) investor relations material
XMReality Q2 2025 earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Q2 2025 earnings summary21 Aug, 2025
Executive summary
Achieved the target of generating positive cash flow on a rolling 12-month basis in June 2025, with monthly recurring revenue exceeding costs for the first time.
Completed major cost-reduction initiatives, aligning cost levels with ARR and enabling a shift in focus toward growth and product development.
Continued strong growth in new customers and service usage, with a near doubling of self-service customer acquisitions year-over-year.
Financial highlights
ARR at quarter-end was 14,933 TSEK, down from 15,251 TSEK in the previous quarter, mainly due to currency effects and contract changes.
Net sales for Q2 2025 were 3,900 TSEK (4,086 TSEK Q2 2024); for H1 2025, 7,882 TSEK (8,796 TSEK H1 2024).
EBITDA for Q2 2025 was -154 TSEK (-6,669 TSEK Q2 2024); for H1 2025, 297 TSEK (-9,221 TSEK H1 2024).
Cash flow for Q2 2025 was 1,838 TSEK (3,210 TSEK Q2 2024); for H1 2025, 2,600 TSEK (2,320 TSEK H1 2024).
Gross margin remained high at 97% for the quarter.
Period result for Q2 2025 was -1,778 TSEK (-8,106 TSEK Q2 2024); for H1 2025, -2,947 TSEK (-12,384 TSEK H1 2024).
Outlook and guidance
With cost reductions completed and positive cash flow achieved, focus shifts to growth, customer acquisition, and product innovation.
Plans to further develop go-to-market strategies and introduce new sales tools and marketing channels in the fall.
What caused the ARR decline this quarter?
Early impact of new GTM strategy
AI features: revenue potential and future plans
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Q3 202513 Nov, 2025
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Frequently asked questions
XMReality develops and sells solutions for knowledge sharing through augmented reality (AR). XMReality’s products provide companies with new opportunities to train, sell, and visualize their information and data. We provide companies with a completely new way of working by leveraging the existing skills of their own employees. Four differentiating factors have paved the way for XMReality to quickly gain market recognition: the company’s focus on knowledge sharing which breaks the boundaries between schools, trade shows and corporate training sessions; its focus on the target group, representing a key group within any business organization; the intuitive use and focus on usability; and collaboration with an established global partner during development.
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