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Your One-Stop Shop for Sports Gear and Equipment

XXL is a leading sports retailer that caters to athletes, fitness enthusiasts, and sports lovers alike. The company offers a wide range of sporting goods and equipment, including apparel, footwear, accessories, and gear for various sports and outdoor activities. XXL is known for its extensive selection of top-quality products from renowned brands, providing customers with everything they need to excel in their chosen sports or lead an active lifestyle.

To generate revenue, XXL primarily relies on the sales of sporting goods and equipment through its retail stores and e-commerce platform. The company's success is driven by its commitment to offering customers a wide range of options, ensuring that they can find the right products for their specific needs. XXL's emphasis on quality, durability, and performance has earned it a reputation as a trusted destination for sports enthusiasts.

Omni Experience

XXL operates through two primary business segments: Retail Stores and E-commerce. The Retail Stores segment comprises the company's brick-and-mortar stores located in multiple countries. These stores provide customers with a hands-on shopping experience and personalized assistance from knowledgeable staff. The E-commerce segment focuses on online sales through the company's website, offering customers the convenience of shopping from anywhere at any time.

The largest sports retailer in the Nordics

XXL has established a strong presence in the sports retail industry, with a vast network of stores across several countries. The company is in fact the largest sports retailer in the Nordic region. Founded in 2000 in Norway, XXL has expanded its operations to include stores in Norway, Sweden, Finland, and Austria.

Within the sports retail industry, XXL has notable peers, including: SportyWorld, ActiveGear, and FitSport.