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YONEX Co Ltd is a Japan-based company engaged in the manufacture and sale of sporting goods. The company specializes in equipment for sports such as badminton, tennis, and golf, offering products including rackets, shuttlecocks, strings, footwear, apparel, and accessories. YONEX also sponsors athletes and sporting events as part of its marketing and brand development strategy. Its products are distributed globally through retail partners and dedicated outlets. The company is headquartered in Tokyo, Japan, and its shares are listed on the TSE.