Zapp Electric Vehicles Group (ZAPP) investor relations material

Strategic vision and market opportunity

• New management is focused on electrifying personal urban mobility, targeting global urban congestion and leveraging the large, growing two-wheeler market, especially outside the US.

• The I 300, designed for urban use, has won nine design awards and features removable batteries for flexible charging.

• Plans include expanding the product lineup with a more affordable I 125 for Asia and an e-bike for broader accessibility.

• The global two-wheeler market is projected to grow from $118B in 2024 to $176B by 2032, with EV share expected to rise at least 30%.

• E-bikes represent a high-growth segment, outselling electric motorcycles and scooters globally.

Go-to-market and geographic focus

• Initial sales efforts are in the UK, with plans to expand to France in 2026 and further into Asia, prioritizing Vietnam due to favorable government policies.

• Asia, especially India and Southeast Asia, accounts for 60% of global two-wheeler sales; affordability is key for these markets.

• The company is considering local manufacturing and assembly in Asia to maximize profitability and meet local demand.

• Regulatory approvals are in place for the I 300 in the EU, supporting expansion across Europe.

Product and sales strategy

• The I 300 Oxford Street edition is in limited production in the UK, with 50 units planned initially.

• A hybrid sales model combines direct-to-consumer, online resellers, influencers, and retail stores to maximize reach and profitability.

• Pricing strategy targets multiple segments: I 300 at £6,000, I 125 at £4,000, and e-bike at £2,000.

• Design-led approach aims to attract urban, design-oriented customers seeking flexible, premium mobility solutions.