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Zevia PBC (ZVIA) investor relations material
Zevia PBC 28th Annual ICR Conference 2026 summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Product innovation and portfolio evolution
Achieved a breakthrough in taste profile, delivering a more sugar-like experience with no aftertaste, rolling out in 2026.
Expanded innovation pace, introducing successful new flavors like Strawberry Lemon Burst and Peaches and Cream, outperforming legacy products.
Orange Creamsicle will be the hero flavor in 2026, with additional limited-time and seasonal flavors planned.
Maintains a clean-label approach with fewer ingredients than any soda on the market.
Distribution strategy and expansion
Secured national distribution in Walmart's Modern Soda set, anchoring the better-for-you category.
Other major grocers are adopting similar sets, expanding mainstream presence.
Focused on driving velocities and household penetration, with significant white space in convenience and food service channels.
Early testing in convenience stores is underway, representing long-term upside.
Marketing and brand building
Launched the "Get the Fake Out of Here" campaign, leveraging humor and influencer partnerships.
Redesigned packaging for 2026 to highlight differentiation and appeal.
Increased investment in advertising and social presence to drive awareness and trial.
Plans for high-profile marketing moments and partnerships, especially around summer and new packaging rollout.
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