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Zevia PBC (ZVIA) investor relations material
Zevia PBC 16th Annual Midwest Ideas Conference summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Strategic positioning and market opportunity
Positioned at the intersection of health and taste in the fast-growing better-for-you soda category, with strong consumer loyalty and repeat purchase rates.
Only 5.1% household penetration, indicating significant runway for top-line growth.
Zero plastic bottles sold and 93 tons of sugar removed from diets, reinforcing a commitment to health and sustainability.
Brand differentiation centers on zero sugar, zero calorie, no artificial ingredients, authenticity, and accessibility.
National advertising campaign with Jelly Roll exemplifies the brand's tone and broad appeal.
Product innovation and portfolio development
Product portfolio includes nostalgic soda flavors and a nascent, high-margin energy drink line.
Enhanced stevia blend and natural flavors deliver a bolder taste profile, minimizing aftertaste.
Recent launches like Strawberry Lemon Burst and Orange Creamsicle have become top-selling SKUs.
Limited time offerings, such as Salted Caramel, drive seasonal excitement and consumer engagement.
Refreshed packaging and new retail variety packs are rolling out to attract new consumers and increase trial.
Distribution expansion and operational efficiency
Over 37,000 distribution points with recent reentry into club channels and expansion in grocery and mass channels.
Significant untapped opportunity in convenience, foodservice, and drug channels, each representing less than 1% of volume.
Walmart and Albertsons shelf set expansions have increased retail presence.
Costco presence is currently rotational, with the goal to become an everyday item.
Supply chain consolidation and automation support scalable growth with limited incremental investment.
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