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Zevia PBC (ZVIA) investor relations material
Zevia PBC Stephens Annual Investment Conference summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Stephens Annual Investment Conference summary18 Nov, 2025
Market trends and consumer dynamics
Movement away from sugar and artificial ingredients is a durable, global trend driving growth in the better-for-you beverage segment, especially diet and zero-sugar sodas.
Better-for-you sodas are increasingly seen as affordable, accessible, and appealing to families seeking healthier options.
Taste remains the primary driver of consumer choice, with zero-sugar and clean ingredients as key differentiators.
Household penetration is currently at 5%, with significant upside potential as competitors have reached up to 20%.
Macro trends and loyal user base support long-term category growth and mainstream adoption.
Competitive positioning and brand strategy
Positioned as the most accessible and affordable option among better-for-you sodas, priced slightly above mainstream but below other health-focused brands.
Marketing is shifting from rational to emotional messaging, emphasizing authenticity and taste.
Packaging refresh has driven a 60% increase in purchase intent and strong retailer feedback.
Multi-pack and variety pack formats are key for home stocking and trial, with singles distribution a major initiative for future growth.
DSD partnerships in the northwest and southwest are expanding reach, especially for singles and convenience channels.
Innovation and product development
Innovation focuses on both classic and new fruity/creamy flavors, informed by consumer insights and broader flavor trends.
New flavors like Strawberry Lemon Burst and Peaches and Cream have performed well, with more nostalgic and modern flavors in the pipeline.
Innovation is used strategically to drive trial and brand heat, not as a primary sales driver.
Taste improvements using new stevia blends will be highlighted in 2026 marketing and packaging.
What drives 2026 velocity growth?
Detail gross margin recovery plan?
How to achieve 20%+ household penetration?
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Q4 202527 Feb, 2026
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Frequently asked questions
Zevia PBC is a beverage company that produces a range of zero-calorie, naturally sweetened drinks. The company's product offerings include sodas, energy drinks, teas, mixers, and sparkling water, all sweetened with stevia, a plant-based alternative to sugar. Zevia caters to health-conscious consumers seeking sugar-free and non-GMO beverage options, promoting better-for-you products without artificial ingredients. The company is headquartered in Los Angeles, California, and its shares are listed on the NYSE.
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