Cust2Mate (AZ) Investor presentation summary

Transaction overview

• Acquired 100% of Hedia, an established retail media business; FY25 historical revenue was $20M, with estimated annual FY25 EBITDA contribution of $2.3M.

• Adds advertising sales, shopper marketing, campaign planning and execution, digital and physical in-store media expertise, and complementary inventory.

Strategic fit

• Combines a connected in-store commerce platform, personalized media inventory, shopper journey data, measurement and retailer relationships with Hedia’s advertiser sales and campaign execution capabilities.

• Hedia’s advertiser network includes global brands such as P&G, Kimberly-Clark, L’Oréal, Unilever, Nike and Henkel.

Integrated media offering

• Campaigns can span digital screens, video rails, smart carts, displays and digital endcaps across the in-store shopping journey.

• Plans include monetizing in-store inventory through Hedia’s advertiser network and creating integrated offerings across smart carts, digital screens, Electronic Shelf Labels and in-store activations.

• The combined model aims to accelerate platform development and expand retail media sales, campaign planning and execution capabilities.