Adtraction Group (ADTR) Q4 2025 earnings summary

Executive summary

• Q4 2025 saw sales/revenue grow 3.2% year-over-year, with gross profit up 4.7%–5% and EBITA up 18.2% to SEK 21.7–22 million, supported by the Affiliate Future acquisition and organic growth.

• Full-year 2025 sales declined by 1.3%, but EBITA rose 6.3% to SEK 53.7 million, with strong operating cash flows and a record net cash position of SEK 123.6 million at year-end.

• The board proposes a 10% dividend increase to SEK 2.2 per share, to be paid in two tranches, citing strong cash flow and balance sheet.

• The company maintains ambitions for 20%+ sales growth and an EBITA margin above 7%.

Financial highlights

• Q4 2025 net sales/revenue were SEK 355–400 million, up 3.2% year-over-year (6% at fixed currency rates).

• Gross profit for Q4 2025 was SEK 68.9–80 million, up 4.7%–5% (8% at fixed currency rates).

• EBITA for Q4 2025 was SEK 21.7 million, up 18.2% year-over-year.

• Adjusted net result per share in Q4 2025 was SEK 1.04–1.5, up from SEK 1.28 in Q4 2024.

• Operating cash flow in Q4 2025 was SEK 40.1 million, with net cash at SEK 123.5–123.6 million at year-end.

Outlook and guidance

• Early Q1 2026 shows growth in line with Q4 2025, with positive trends in January and February.

• Focus areas for 2026 include growth, CRM, platform development, influencer projects, new pricing/service levels, and integration of recent acquisitions.

• Management maintains a 20%+ sales growth ambition, expecting a mix of organic and M&A-driven expansion, with an EBITA margin target above 7%.