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Investor Relations14 Oct 2025
Boost Your Earnings Season Strategy With Real‑Time Alerts
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Adtraction (ADTR) investor relations material
Adtraction Q2 2025 earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Q2 2025 earnings summary24 Jul, 2025
Executive summary
Q2 performance was below expectations, with net sales down 5% and gross profit down 2.6% year-over-year, mainly due to weak finance vertical; profitability was maintained.
E-commerce showed 8.6% gross profit growth and stability, while finance declined 18% due to market weakness and regulatory uncertainty.
Cash flow was negative for the quarter, impacted by seasonality, partner payments, and dividends, but rolling 12-month cash flow and net cash position reached historical highs.
Company remains profitable, focusing on growth, improved tracking, new CRM, and M&A opportunities.
All customers and partners from acquired Adrecord AB migrated to the platform; board changes included new chairman.
Financial highlights
Net sales for Q2 2025: SEK 263.8 million, down 5% year-over-year; FX-adjusted decline 2%.
Gross profit: SEK 51.5 million, down 2.6% year-over-year; FX-adjusted decline slightly less.
EBITA/EBITDA: SEK 9.4 million, down 4% year-over-year; margin stable at 3.6%.
Adjusted net result per share: SEK 0.43, down from 0.47 year-over-year.
Net cash position at quarter-end: SEK 100.6 million; no interest-bearing debt.
Outlook and guidance
Negative growth expected in Q3, especially in finance; e-commerce expected to stabilize and grow modestly.
No clear timeline for finance market recovery, but long-term confidence remains.
Focus on growth through existing brands, organic expansion, and M&A, especially in Europe and new markets.
Continued emphasis on cash flow and cost control.
Why is finance vertical growth so weak?
What tracking improvements are planned?
When will Bundler be discussed more?
Assess impact of new CRM on cross-border work.
How will tracking gaps be addressed in Q3?
Detail finance vertical performance by country.
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Next Adtraction earnings date
Q3 20254 Nov, 2025
Next Adtraction earnings date
Q3 20254 Nov, 2025
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One of the very few apps you could call perfect. If something was to add to it, maybe the share price of the company when you search for it, but it's already excellent.
Eferix Drawings Google Play
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Frequently asked questions
Adtraction Group provides a performance-based digital marketing platform connecting advertisers and publishers. It offers solutions for affiliate marketing, influencer collaborations, and customer acquisition across multiple industries. The company is headquartered in Stockholm, Sweden, and its shares are listed on the Nasdaq First North Growth Market.
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