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Adtraction Group AB develops a digital marketing platform in Europe. It offers products, including Adtraction affiliate marketing network for advertisers and publishers; tools for tracking user behavior, such as clicks and conversions, as well as tracking online sales; and websites that attract traffic to their products or services via search engines. The company also provides affiliate campaigns, including price comparison functionality and Adtraction Mobile that enables businesses to receive leads/sales via mobile traffic. In addition, it serves SMB (small-and medium-sized business). The company is based in Stockholm, Sweden with additional offices in Netherlands, Germany, UK, Denmark, Sweden, Norway and Finland.