Adtraction Group
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Adtraction Group (ADTR) investor relations material

Adtraction Group Q4 2025 earnings summary

Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.
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Q4 2025 earnings summary19 Feb, 2026

Executive summary

  • Q4 2025 saw sales/revenue grow 3.2% year-over-year, with gross profit up 4.7%–5% and EBITA up 18.2% to SEK 21.7–22 million, supported by the Affiliate Future acquisition and organic growth.

  • Full-year 2025 sales declined by 1.3%, but EBITA rose 6.3% to SEK 53.7 million, with strong operating cash flows and a record net cash position of SEK 123.6 million at year-end.

  • The board proposes a 10% dividend increase to SEK 2.2 per share, to be paid in two tranches, citing strong cash flow and balance sheet.

  • The company maintains ambitions for 20%+ sales growth and an EBITA margin above 7%.

Financial highlights

  • Q4 2025 net sales/revenue were SEK 355–400 million, up 3.2% year-over-year (6% at fixed currency rates).

  • Gross profit for Q4 2025 was SEK 68.9–80 million, up 4.7%–5% (8% at fixed currency rates).

  • EBITA for Q4 2025 was SEK 21.7 million, up 18.2% year-over-year.

  • Adjusted net result per share in Q4 2025 was SEK 1.04–1.5, up from SEK 1.28 in Q4 2024.

  • Operating cash flow in Q4 2025 was SEK 40.1 million, with net cash at SEK 123.5–123.6 million at year-end.

Outlook and guidance

  • Early Q1 2026 shows growth in line with Q4 2025, with positive trends in January and February.

  • Focus areas for 2026 include growth, CRM, platform development, influencer projects, new pricing/service levels, and integration of recent acquisitions.

  • Management maintains a 20%+ sales growth ambition, expecting a mix of organic and M&A-driven expansion, with an EBITA margin target above 7%.

Given Finance segment's decline, what's the 2026 outlook?
How will Self-service and Fair Tracking impact results?
How does new credit law affect market competition?
Prioritize 2026 growth initiatives
Detail strategy for Spain/Norway finance headwinds
Future capital allocation given M&A valuation gap
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Adtraction Group provides a performance-based digital marketing platform connecting advertisers and publishers. It offers solutions for affiliate marketing, influencer collaborations, and customer acquisition across multiple industries. The company is headquartered in Stockholm, Sweden, and its shares are listed on the Nasdaq First North Growth Market.

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