Affirm (AFRM) 46th Annual William Blair Growth Stock Conference summary

Mission and Business Philosophy

• Focus on delivering honest, transparent financial products that align with consumer interests, avoiding hidden fees or compounding interest.

• Emphasis on building consumer trust and loyalty through simplicity and certainty in product offerings.

• Moral considerations are central to decision-making, aiming for win-win outcomes for all stakeholders.

Product Offerings and Features

• Offers interest-bearing loans, 0% APR monthly loans, Pay in X (installment) products, and the Affirm Card, all with clear terms and no late or hidden fees.

• Affirm Card extends installment loan features to a physical or virtual card, driving higher user engagement and spend; over 4.4 million active cardholders spend three times more than non-cardholders.

• Products are designed for transparency, with fixed interest and no revolving balances; about a third of GMV in Q3 was from true 0% APR offers.

• Affirm Edge and agentic commerce capabilities introduced to enhance purchasing power and user experience.

Consumer and Merchant Network

• Merchant network includes both large and small partners, with recent acceleration in merchant count through software vendor integrations and partnerships with leading retailers and commerce platforms.

• No direct user acquisition costs; growth is driven by merchant partnerships and point-of-sale integrations.

• Over 4 million active cardholders and 15 million monthly app visitors, with 10,000+ merchants advertising on the platform; 1 million new-to-Affirm visitors each month as of March 31, 2026.

• 72% of top 50 merchants operate internationally, supporting global expansion ambitions.