Affirm (AFRM) Goldman Sachs Communacopia + Technology Conference 2026 summary

Growth strategy and business outlook

• Targeting $100 billion in annual GMV with a 25% growth algorithm, leveraging point-of-sale, direct-to-consumer, new products, and international expansion.

• U.S. market still offers significant growth potential, especially in top e-commerce retailers and offline channels.

• International expansion, particularly in the U.K. and Australia, is progressing well, with a dedicated SVP now leading global strategy.

• ISV and wallet partnerships are driving both GMV growth and customer acquisition, opening new verticals and use cases.

• Focus remains on expanding product offerings and network reach through innovation and strategic partnerships.

Leadership and organizational changes

• Leadership responsibilities consolidated under two long-tenured executives, freeing up the CEO to focus on innovation.

• No staff reductions; changes aimed at increasing executive bandwidth for strategic projects.

• CEO now dedicates significant time to the ZT 1 (Zero To One) innovation team, fostering new product development.

Innovation and product development

• ZT 1 operates as an internal lab, responsible for launching high-impact products like the Affirm Card.

• Goal is to launch a major new product annually to drive future GMV growth.

• Recent ZT 1 products have shown high consumer engagement, with some users spending up to $8,000 annually.

• BSP (Brand Sponsored Promotions), a major ZT 1 project, is now live and scaling rapidly.