Amer Sports (AS) Investor Day 2025 summary

Strategic achievements and transformation

• Doubled business size to over $5B in 2024, with Arc'teryx quadrupling since 2019 and three brands surpassing $1B each in 2023.

• Direct-to-consumer (DTC) now represents ~50% of sales, up from 15% in 2020, with 550 owned retail stores globally.

• China now accounts for 25% of group sales, up from less than 10% five years ago.

• IPO in February 2024 and a secondary capital raise reduced debt leverage.

• Shifted from matrix management to brand-direct model, empowering brand CEOs for end-to-end accountability.

Brand and product innovation

• Arc'teryx targets $5B in sales by 2030, with potential beyond that, driven by expansion in outdoor, luxury, and athletic segments.

• Product innovation is central, with in-house design, athlete integration, and rapid prototyping.

• Advanced Concepts team drives disruptive innovation, including new technologies like MO/GO Hike Assist and LiTRIC avalanche airbags.

• Mountain Athlete Lab to enhance R&D, testing, and validation for performance products.

• Partnerships with Gore, Apple, Google, and MIT accelerate material and digital innovation.

Growth strategies by category

• Women's business grew 35% YoY in Q2, aiming for 30% of total by 2030, with a focus on technical, stylish, and women-first innovation.

• Footwear delivered $250M+ in 18 months, with 43% growth last quarter; projected to rise from 8% to 13% of revenue in five years.

• Veilance, the city/lifestyle sub-brand, targets growth from 5% to 7% of sales, with standalone retail and digital expansion.