Amplitude (AMPL) Morgan Stanley Technology, Media & Telecom Conference 2026 summary

Strategic vision and business evolution

• Transitioning to an infrastructure and decision layer for digital interactions, with a focus on marketing and customer experience use cases across diverse industries.

• Consolidating fragmented analytics and workflow applications into a unified platform, enabling seamless data-driven experimentation and personalization.

• Emphasis on platform consolidation and a shift toward enterprise customers, supported by modernized go-to-market strategies.

• Introduction of AI agents to automate insights, experiments, and workflow actions, driving the vision of self-improving products.

• Expansion into new product areas, including marketing analytics and agentic search, to further cross-sell opportunities.

Product innovation and customer adoption

• AI agents now provide natural language prompts, automated insights, and continuous experimentation, lowering adoption barriers for non-technical users.

• Agents summarize large datasets, identify key behaviors, and streamline campaign and product analysis, improving workflow efficiency.

• Early customer feedback highlights easier workflow management, faster analysis, and increased interest in broader platform adoption.

• Simplified pricing and packaging incentivize adoption, offering cost predictability and value-based pricing tied to data ingestion.

• Customers adopting new pricing models tend to increase deal size and contract duration, with positive reception to transparency and simplicity.

Financial performance and growth strategy

• Net retention rate currently at 105%, with a long-term goal of 115% driven by cross-sell and upsell of new modules.

• Balanced growth between expanding within the existing customer base and acquiring new enterprise logos, with under-penetration in Global 2000.

• Gross margin improvements targeted for the low 80s, with ongoing efforts to reduce hosting and service costs and scale sales and marketing efficiency.

• Contract durations are lengthening, especially in enterprise, as deal structures are tailored for customer needs and cost predictability.

• R&D investment maintained at 18–20% of revenue, with flexibility for acquisitions and prioritization based on customer demand.