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Amplitude, Inc. provides a digital optimization system to analyze customer behavior within digital products in the United States and internationally. It offers Amplitude Analytics, an analytics platform that allows product teams to access behavioral data and analysis to mine for insights and identify opportunities for growth; and Amplitude Optimization that measures the engagement, conversion, adoption, and retention performance of product features from A/B tests. The company serves financial services and insurance, e-commerce retail and marketplaces, healthcare, manufacturing and industrial markets, gaming software/services, internet software and services, communications equipment industries. Amplitude, Inc. was founded in 2012 and is headquartered in San Francisco, California