Applovin (APP) 51st Nasdaq London Investor Conference summary

Market environment and business performance

• IPO activity has doubled compared to 2023, with expectations for continued vibrancy as rates decline.

• Over 80% of U.S. IPOs this year have chosen to list on Nasdaq.

• The business has experienced extraordinary growth over the past two years, attributed to a unique, builder-focused culture.

• Emphasis on maintaining entrepreneurial spirit and efficiency at scale.

Growth strategy and technology

• Targets 20%-30% multi-year growth, outpacing the broader mobile games market.

• Growth driven by reinforcement learning (5% per quarter) and direct model enhancements (10% annually).

• AI and automation are central, with a focus on building tools for advertisers to self-manage campaigns.

• Plans to use AI bots for account management, minimizing headcount expansion.

Expansion into e-commerce and new verticals

• AXON 2 technology enables expansion beyond gaming, targeting e-commerce and other KPI-driven advertisers.

• Early pilots in e-commerce show strong performance and rapid growth.

• The platform aims to create incremental value for advertisers, not just shift spend from competitors.

• Opportunity to serve a wide range of online businesses, including DTC, financial services, and streaming.