ASICS (7936) Investor update summary

Performance Running Business Overview and Strategy

• Performance running is a core business, accounting for nearly half of sales and profits, and is positioned as the brand symbol and innovation source.

• Achieved No.1 market share in Japan, U.S., and Europe in 2025, up from No.3 in 2022, with a focus on the premium segment ($90+).

• Sales in the performance running category are projected to reach JPY 368 billion with JPY 84 billion in profit by 2025, driven by high value-added products.

• The running shoe market is growing at 7% annually, with the premium segment growing at 17% annually post-pandemic.

• Inbound sales to tourists in Japan doubled year-on-year to 32.8 billion yen in Q3 2025, with China and the U.S. as key contributors.

Product Development and Innovation

• Product design emphasizes a human-centered, science-based approach, with global collaboration across Boston, Kobe, Vietnam, and the U.S.

• Development lead times have been reduced by 25%, enabling faster launches of innovative products like MEGABLAST.

• The product lineup covers all core silos, offering tailored solutions for diverse running needs, including trail running.

• Growth in every product silo (stability, cushion, bounce, speed, trail) outpaces the market average.

• Product innovation, inventory management, and a human-centered design philosophy have contributed to improved margins and customer acceptance.

C-PROJECT and Athlete Engagement

• C-PROJECT, launched in 2019, focuses on athlete-driven innovation and cross-functional collaboration.

• Developed race shoes and apparel tailored to various running styles, supporting top athletes at major competitions.

• Supported athletes achieved strong results at the World Athletics Championships Tokyo 25, winning 9 medals and dominating marathon shares.

• Maintains high market share in key events like the New Year University Ekiden.

• Technologies from C-PROJECT, such as FF BLAST and FF TURBO PLUS, are being incorporated into broader product lines.