ASICS (7936) Investor update summary

Strategic Direction and Leadership

• Focus remains on enhancing IR activities and linking them to company growth, with Performance Running as a core business accounting for nearly half of sales and profits.

• Recent personnel changes assign oversight of finance, accounting, IR, and supply chain management to Hirota and Tominaga, with Hayashi focusing on strategy in China.

• China is identified as a strategically vital region, with plans to strengthen brand equity and drive sustained growth.

• Market capitalization exceeded 3 trillion yen in 2025, with inclusion in major indices and multiple awards for disclosure and equity deals.

• Ongoing initiatives in Greater China focus on expanding the running business, synchronizing production and sales, and strengthening the business foundation.

Performance Running Business Overview

• Vision is to become the number one premium brand in Performance Running footwear, targeting sales of JPY 368 billion and profit of JPY 84 billion by 2025.

• Achieved No.1 market share in the core running segment (Japan, US, Europe) as of September 2025, up from No.3 in 2022.

• Inbound sales to tourists in Japan doubled year-on-year to 32.8 billion yen in Q3 2025, with China and the U.S. as key contributors.

• Focused on the core running market priced at $90 and above, with a 17% CAGR in this segment over the past two years.

• The running market has expanded rapidly post-COVID, especially in emerging markets like India, with the global runner population rising by 20%.

Product Innovation and Development

• Product design follows a human-centered science approach, emphasizing innovation, user testing, and sustainability.

• Cross-organizational collaboration across Boston, Kobe, Vietnam, and the U.S. accelerates product development, reducing lead time by 25%.

• The C-PROJECT, launched in 2019, drives athlete-focused innovation and cross-functional collaboration, resulting in successful launches like the METASPEED series.

• Continuous introduction of innovative products, such as MEGABLAST with new midsole technology, planned from 2026 onward.

• Growth in every product silo (stability, cushion, bounce, speed, trail) outpaces the market average.