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Edge16 Oct 2026
Winner, Winner: The Chicken McNugget Story
How a 1940s breeding contest, a Cornell food scientist, and a hedge by Ray Dalio helped McDonald's turn the Chicken McNugget into a fast-food icon.
ASICS
ASICS (7936) investor relations material
ASICS Q2 2026 earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Q2 2026 earnings summary14 Aug, 2026
Executive summary
Net sales for FY26Q2 rose 32.7% year-over-year to ¥534.5 billion, with operating profit up 48.5% to ¥120.5 billion and net profit up 53.3% to ¥82.2 billion, all reaching record highs.
Growth was broad-based across all categories and regions, with especially strong performance in SportStyle (SPS) and Onitsuka Tiger (OT).
Comprehensive income surged 185% to ¥97.3 billion.
The full-year forecast was revised upward, projecting net sales of ¥1,050.0 billion (+29.5% YoY) and operating profit of ¥195.0 billion (+36.8% YoY).
All geographic regions posted double-digit sales and profit growth, with Europe and North America leading.
Financial highlights
Gross margin improved to 57.3% (+0.6ppt YoY), and operating margin reached 22.5% (+2.4ppt YoY).
SG&A expenses increased 26.1% YoY, but the SG&A to sales ratio improved by 1.8ppt to 34.8%.
Cash and cash equivalents increased by ¥29.2 billion to ¥141.4 billion.
Equity-to-asset ratio improved to 52.8% from 46.3% at year-end 2025.
Basic earnings per share rose to ¥115.93 from ¥75.00 year-over-year.
Outlook and guidance
FY26 full-year net sales forecast raised to ¥1,050.0 billion and operating profit to ¥195.0 billion, driven by continued strength in SPS and OT.
Profit attributable to owners of parent forecast at ¥120 billion (+21.6% YoY).
Interim dividend set at ¥20 per share and year-end dividend at ¥24, raising the annual dividend forecast to ¥44 per share.
SG&A expenses for FY26 are forecast at ¥406.3 billion, with a ratio of 38.7% to sales.
Currency-neutral full-year sales and operating profit expected to rise 22.6% and 30.0%, respectively.
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Latest events from ASICS
- No.1 market share in core running markets, driven by innovation and digital expansion.7936
Investor update - Record sales and profit growth with strong global demand and robust segment performance.7936Q1 2026
- Record sales and profit growth, with FY26 guidance projecting new highs and a record dividend.7936Q4 2025
- Record sales and profits, raised outlook, and enhanced shareholder returns.7936Q3 2025
- Record sales and profits drive upward revision of full-year outlook and dividend.7936Q2 2025
- Record sales and profit growth led to raised guidance and increased shareholder returns.7936Q3 2024
- Record sales and profit growth in H1 FY24, with strong outlook and major capital initiatives.7936Q2 2024
- Record Q1 sales and profits with double-digit growth and margin expansion across all regions.7936Q1 2025
- Record profit and double-digit growth expected to continue in FY25.7936Q4 2024
Next ASICS earnings date
Q3 202613 Nov, 2026
ASICS
Next ASICS earnings date
Q3 202613 Nov, 2026
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Frequently asked questions
ASICS Corporation is a Japanese multinational company known for its sports apparel, shoes, and equipment. The company offers a wide range of products including performance running shoes, sports apparel, and equipment under various brand names. ASICS Corporation is headquartered in Kobe, Hyogo, Japan, and its shares are listed on the Tokyo Stock Exchange.