Blue Moon Group (6993) H1 2026 earnings summary

Executive summary

• Revenue for H1 2026 was HK$2,882.8 million, down 5.1% year-over-year, with a narrowed net loss of HK$192.5 million, a 55.8% reduction from the prior year.

• Gross profit margin remained stable at 57.1%, with improved operational efficiency and cost control driving a significant reduction in selling and distribution expenses.

• The Group continued to optimize its channel structure, expand its offline network, and enhance knowledge-based marketing, supporting stable business development.

• Online sales remained stable, while offline distributor sales declined 11.8%; direct sales to key account clients grew 9.5%.

• Interim dividend of HK8.0 cents per share declared/proposed.

Financial highlights

• Revenue: HK$2,882.8 million (down 5.1% YoY).

• Gross profit: HK$1,645.7 million (down 6.7% YoY); gross margin: 57.1%.

• Net loss: HK$192.5 million (down 55.8% YoY).

• Operating loss: HK$230.5 million (down 56.2% YoY).

• Basic and diluted loss per share: HK3.66 cents (vs. HK8.22 cents in H1 2025).

• Net cash and deposits: HK$2,837.3 million as of 30 June 2026.

Outlook and guidance

• Focus on upgrading product lines, expanding into new categories, and launching more environmentally friendly products.

• Continued omni-channel integration, with emphasis on social e-commerce, deeper offline penetration, and knowledge-based marketing.

• Ongoing digitalization, green packaging, and ESG initiatives.

• Commitment to stable and sustainable dividend policy.