BrightBid Group (BRIGHT) Q1 2025 earnings summary

Executive summary

• Focus on cost efficiency led to further operational cost reductions and improved operating cash flow in Q1 2025.

• Annual recurring revenue (ARR) decreased 24% year-over-year to 39,977 tkr, reflecting delayed effects from a challenging ad market in 2024.

• Net sales fell 35% year-over-year to 11,144 tkr, mainly due to lower advertising revenues and recurring income.

• EBITDA improved to -5,398 tkr from -11,066 tkr in Q1 2024, driven by cost synergies and savings.

• A new share issue of approximately 17.7 MSEK was decided after the quarter to support transformation and future growth.

Financial highlights

• ARR: 39,977 tkr (down 24% year-over-year).

• Net sales: 11,144 tkr (down 35% year-over-year).

• Recurring revenue: 9,994 tkr (down 24% year-over-year).

• EBITDA: -5,398 tkr (improved 51% year-over-year).

• EPS: -0.29 SEK (vs. -0.68 SEK in Q1 2024).

• Operating cash flow: -9,229 tkr (vs. -12,474 tkr in Q1 2024).

• Cash at period end: 9,069 tkr (vs. 6,979 tkr in Q1 2024).

Outlook and guidance

• Efficiency program planned to reduce annual cost base by 17–24 MSEK, with full effect expected in Q1 2026.

• Return to a previous sales model with increased in-house sales and lead generation, with initial effects expected in H2 2025.

• Positive outlook for future growth as ad market activity and lead inflow improve.