Brunel International (BRNL) CMD 2026 summary

Strategic direction and market positioning

• Refocused on core growth verticals: conventional energy, renewables, mining, and expanded into Power & Grid and defense, leveraging global infrastructure and technology to capture opportunities in high-demand, complex markets.

• Entered an inflection point with a scalable global operating model and cost base, focusing on engineering-intensive, talent-scarce verticals.

• Reshaped go-to-market strategies in NL/DACH, introduced new services (Perm, RPO, SOW), and strengthened sales and recruitment capabilities.

• Strengthened client relationships and deepened market share through targeted execution and higher value-added services such as statement of work, PERM, and RPO.

• Emphasized culture, values, and ESG, with integrity and sustainability at the core of operations and value proposition, integrating energy transition, talent development, and responsible governance.

Market positioning and business models

• Operates two complementary models: global selective client base and European broad local client base, both supported by a unified delivery system.

• Global network spans 45 countries, serving clients with 10,000 direct employees and EUR 1.2B revenue.

• Flexible delivery model allows serving global clients without local presence, optimizing cost base.

• Proven ability to deliver large-scale, complex projects with scalable global mobility and compliance.

• Early traction in Power & Grid and defense, leveraging existing talent pools and client relationships for scalable expansion.

Technology and operational transformation

• Unified global IT platform and proprietary AI (NEO) enable rapid, high-quality talent matching, automate workflows, and support scalable recruitment, with global rollout ongoing through 2026.

• AI enhances productivity and matching quality, especially in complex, engineering-intensive markets where automation risk is low and demand shifts to higher-skill roles.

• Focused on leveraging technology to improve conversion rates, reduce manual processes, and support growth without proportional cost increases.

• Commercial discipline and global steering implemented to drive functional excellence, shared KPIs, and faster execution.

• Ongoing shift to global shared services and standardized operating models to further boost efficiency.