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Burberry Group (BRBY) Q1 2027 TU earnings summary

Event summary combining transcript, slides, and related documents.

Logotype for Burberry Group plc

Q1 2027 TU earnings summary

19 Jul, 2026

Executive summary

  • Comparable retail sales grew 5% year-over-year, led by strong performance in the Americas (+12%) and Greater China (+9%), with all product divisions returning to growth for the first time in three years.

  • Outerwear and scarves saw double-digit growth, supported by new product introductions and successful marketing campaigns, while e-commerce grew by mid-teens and Gen Z customer acquisition was up double digits.

  • Brand momentum was sustained through global and local campaigns, including Portraits of an Icon and collaborations in China, driving new customer engagement and increased full-price sales.

  • Store productivity improved through enhanced merchandising, clienteling, and the launch of 97 new polo galleries by Father's Day.

Financial highlights

  • Retail revenue reached £455 million, up 5% at reported exchange rates and 4% at constant exchange rates, with a 1% headwind from space and a 1% currency tailwind.

  • E-commerce contributed high single-digits of sales and marked its eighth consecutive quarter of growth.

  • Annualised cost savings are expected to reach £100 million by FY 2027, with £80 million already delivered in FY 2026.

  • Adjusted effective tax rate is expected to remain between 27% and 30%.

Outlook and guidance

  • Full-year revenue growth and margin expansion are expected in line with consensus (+5% revenue growth), with further progress anticipated on financial ambitions.

  • Retail space is expected to remain broadly stable through FY 2027, while wholesale revenue guidance for H1 FY 2027 was raised to high single-digit growth.

  • Gross margin is expected to expand for FY 2027, with higher margin in H2 versus H1 due to seasonal phasing and inventory provisioning normalization.

  • No underlying downgrade to EBIT outlook; focus remains on execution and delivering revenue and margin growth.

  • Currency expected to provide a £20m tailwind to revenue and a neutral impact on adjusted operating profit.

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