Byrna Technologies (BYRN) Investor presentation summary

Market trends and opportunity

• Rising public concern about safety and dissatisfaction with gun laws are driving demand for less-lethal solutions.

• Estimated US consumer market includes 250 million adults, with a $250 billion total addressable market.

• Targeted market penetration aims for $17.5 billion by reaching both gun owners and non-gun owners.

• Socially responsible self-protection tools appeal to a broad demographic.

Product portfolio and innovation

• Offers less-lethal launchers, projectiles, defense sprays, and alarms, with over 800,000 launchers sold in five years.

• Products include pistols, rifles, and accessories, with no license or background check required for purchase.

• HERO Defense Systems acquisition adds compact launchers and advanced aerosol gel weapons to the lineup.

• Projectiles feature chemical irritants and kinetic options, with recurring consumable sales.

Sales channels and geographic focus

• US and Canada sales are primarily direct-to-consumer via web and retail locations, with over 1,500 retail doors.

• Law enforcement and private security sales are prioritized in Mexico, Latin America, and select international markets.

• Retail expansion includes Byrna-branded stores and partnerships with major sporting goods retailers.