Canadian Imperial Bank of Commerce (CM) TD Financial Services & Fintech Summit summary

Strategic priorities and business performance

• Focused on sustainable 7%-10% revenue growth, improved efficiency, and higher ROE by targeting profitable market segments and leveraging differentiated capabilities.

• Strategy centers on deepening relationships in the affluent and mass affluent segments, digitizing services, and simplifying processes for better client and team experiences.

• Recent investments in talent, digital tools, and AI-powered lead generation have driven quality growth and high client satisfaction.

• Over 600,000 new clients join annually, with analytics and technology supporting continued client franchising and revenue growth.

• Operational alignment and cross-functional integration have accelerated improvements and revealed further opportunities for efficiency.

Affluent and mass affluent strategy

• Imperial Service model, exclusive acquisition channels (Costco partnership, proprietary client base), and targeted analytics drive success in the affluent segment.

• Leadership, advisor alignment, and cultural changes since 2023 have improved client fit and advisor effectiveness.

• Investments in frontline staff, support associates, and digital tools like GoalPlanner and ECRM have boosted net sales and client satisfaction.

• Net Promoter Score in Imperial Service is market leading and has risen by nearly 10 points in a year.

• Gradual migration of qualified clients into Imperial Service has led to significant increases in managed funds and sustained sales momentum.

Broader client and sales force development

• Private Wealth remains a smaller but strategically important segment, with best practices shared across business lines.

• Sales force specialization in personal, business, and mortgage banking has clarified roles and energized teams.

• Deployment of digital tools and focused leadership in personal banking have driven strong year-over-year net sales growth.