Carrefour (CA) CMD 2026 summary

Strategic focus and market positioning

• Refocused on three core markets: France, Spain, and Brazil, representing 85% of sales and 99% of recurring operating income, with dynamic asset management and divestment from non-core geographies to maximize value creation and an accelerated international franchise expansion targeting 60 countries by 2030.

• Committed to organic market share gains: 25% in France, 20% in Brazil, and strengthening #2 position in Spain by 2030, with selective M&A and loyalty program expansion to 60 million members globally.

• Enhanced price competitiveness, especially in France, with annual improvements tracked by the Distriprix Net index and price leadership maintained in Spain and Brazil.

• Franchise and lease management models expanded, targeting 15 hypermarket conversions per year and 7,500 new convenience stores in France and Spain by 2030.

• Multi-format, omnichannel approach with 15,700 stores and a strong franchise model, aiming for global leadership in geographical footprint.

Product, innovation, and customer experience

• Fresh food differentiation prioritized, transforming hypermarkets into fresh-food and discount specialists, with partnerships (e.g., Blachère), expansion of Match stores, and a goal for 50% of baskets in France to contain fruits or vegetables by 2030.

• Private label share targeted to grow beyond 40% of turnover/food sales by 2026, growing 1.5x faster than national brands, with 4,000 annual innovations and new entry-price brands in Brazil.

• Major offensive on ready-to-eat ranges and expansion of healthy, transparent food offerings, aiming for 50% of food sales from healthy products by 2030.

• Net Promoter Score (NPS) to increase annually, reflecting customer-centric initiatives.

• Purpose-driven strategy centered on food transition for all and recognized leadership in CSR and ESG performance.

Store formats, omnichannel, and digital transformation

• Store network expansion: 70+ new Atacadão stores in Brazil, 1,000 new convenience stores in France, and 750 in Spain by 2030.

• Hypermarkets to be modernized with €200 million annual investment, reallocating 5-10% of space to high-growth categories and expanding non-food and service offerings.

• E-commerce leadership targeted: 40% home delivery and 20% Drive market share in France, doubling Atacadão online sales in Brazil, and 100% of in-store FMCG assortment available online in France by 2026.

• Accelerated shift to franchising and lease-management for stores, with €200m annual investment in store modernization.

• Expansion of merchant and financial services, leveraging store network for omnichannel growth.