Carrefour (CA) CMD 2026 summary

Strategic focus and market positioning

• Refocused on France, Spain, and Brazil, targeting 85% of turnover and 99% of recurring operating income by 2025, with dynamic asset management and divestment from non-core geographies such as Italy and Romania.

• Ambition to be the number one retailer worldwide in geographical footprint by 2030, present in 60 countries, and leading in Africa with 22 countries via franchise expansion.

• Targeting 25% market share in France, 20% in Brazil, and strengthening #2 position in Spain by 2030, with organic growth and selective M&A.

• Multi-format, omnichannel approach with 15,700 stores and a strong franchise model, including new reporting segments from 2026 for increased granularity.

• Purpose-driven strategy centered on food transition for all and recognized leadership in CSR and ESG performance.

Price competitiveness and customer loyalty

• Maintains price leadership in Spain and Brazil, with annual improvements in France tracked by the Distriprix Net by Nielsen Index and quarterly reporting.

• Club loyalty programs to reach 60 million members globally by 2030, with Nosso Clube in Brazil targeting 18 million members and cross-banner initiatives.

• Launching 200 private label products at cost price in France and 1,000 food products at unbeatable prices in Spain.

• Strengthened purchasing alliances through Eureca and Concordis, aiming for co-leadership in European purchasing by 2030.

• Fresh food differentiation, with partnerships, expansion of Match stores, and a goal for 50% of baskets in France to contain fruits or vegetables by 2030.

Commercial and operational initiatives

• Major offensive on fresh food, transforming hypermarkets into fresh-food and discount specialists, and expanding ready-to-eat ranges.

• Private labels to reach 40% of food sales by 2026, growing 1.5x faster than national brands, with new entry-price brands in Brazil.

• Expansion of growth formats: +70 Atacadão stores in Brazil, 7,500 convenience stores in France and Spain by 2030.

• Accelerated shift to franchising and lease-management for stores, with €200m annual investment in store modernization.

• 100% of in-store FMCG assortment available online in France by 2026, targeting 40% home delivery market share by 2030.