CitroTech (CITR) LD Micro 20th Annual Main Event Conference summary

Strategy and product

• CEO said he took the role about a year earlier and reshaped priorities around wildfire prevention and protection; operations are in Oceanside, California, with headquarters in Colorado.

• Fire-retardant chemistry is derived from citric acid and tripotassium citrate; the product was described as the first and only fire retardant on EPA’s Safer Choice list, and as UL GREENGUARD Gold and ASTM tested.

• Three target markets: factory-treated wood products, proactive ground treatment of vegetation, and home-protection systems.

• CEO cited a potential recurring-revenue model from repeat vegetation applications, with 50%-70% margins.

Commercialization and markets

• A 50/50 JV with Hexion is intended to provide manufacturing, sales, distribution and customer access; Hexion can buy the other half at the start of year five under agreed terms.

• Product is undergoing U.S. Forest Service Qualified Products List evaluation; CEO said testing was ongoing and cited reformulation as an option if needed.

• Certified partner network expanded to 30+ across the Western U.S. in nine months; San Diego applied the product at 36+ former encampment sites and reported zero reignitions.

• CEO estimated wood fire-retardant chemistry at $500M+ and ground-treatment opportunities at $200M+; he cited potential wood-facility purchases of $5M-$20M each as adoption scales.

• CitroSafe home systems are designed to deploy product around a home using a 100-200 gallon tank, with automatic controls or remote activation; CEO linked the system to improving insurability.

Outlook and financing

• Near-term priorities include channel expansion, initial pilot revenues and reaching cash-flow positive; the CEO described the business as nearing commercial inflection.

• CEO said an S-1 common-share offering was public and expected financing to close in the coming days, expressing 99.9% certainty.

• California and Colorado mandates for fire-retardant-treated materials in some new homes in wildland-urban interface areas were cited as demand drivers.