Coca-Cola Europacific Partners (CCEP) CMD 2025 summary

Strategic Growth Agenda and Market Outlook

• Targeting 4% revenue and 7% profit growth annually, supported by multi-year investment plans, productivity initiatives, and at least €1.7bn in annual free cash flow.

• Expansion in both established and developing markets, with strong momentum and focused marketing in the Philippines and Indonesia, and continued growth in Europe, Australia, and New Zealand.

• Emphasis on category leadership and portfolio expansion in sparkling, energy, sports, tea, ARTD, and hot coffee, leveraging partnerships with Coca-Cola Company and Monster.

• Technology and digital transformation, including AI-driven sales force tools, S/4HANA integration, and digital customer engagement platforms, to drive productivity and tailored customer engagement.

• Commitment to sustainability, with ambitious GHG reduction, rPET usage, packaging innovation, and closed-loop recycling systems in key markets.

Financial Guidance, Capital Allocation, and Shareholder Returns

• Reaffirmed mid-term guidance: 4% revenue growth, 7% profit growth, and at least €1.7bn in annual free cash flow, with capex of 4-5% of revenue.

• Disciplined capital allocation prioritizes investment in growth, productivity, and M&A, with excess cash returned to shareholders via dividends and share buybacks.

• Strong balance sheet with investment grade rating, net debt/comparable EBITDA at 2.5x–3.0x, and robust cash conversion above 90%.

• Ongoing $1 billion share buyback program, with future buybacks contingent on M&A opportunities and capital needs.

• Productivity savings of $350–400 million and over €800m in value created to date from transformation initiatives.

Market Execution, Innovation, and Organizational Capability

• Enhanced execution in both general and modern trade channels, focusing on recruitment, premiumization, and tailored pack strategies.

• ARTD positioned as a major growth driver, leveraging global partnerships and local market insights, with strong momentum in Australia, New Zealand, Europe, and the Philippines.

• Investment in people and culture, including leadership development, diversity, and digital skills, to ensure capability grows ahead of opportunity.

• Route-to-market transformation in Indonesia and the Philippines, emphasizing affordability, availability, and local engagement.

• Data-driven decision-making and customer collaboration to maximize value creation and drive growth levers: penetration, volume, incidents, and value.