Coca-Cola HBC (CCH) Status Update summary

Strategic relevance and growth drivers

• Data, Insights, and Analytics (DIA) is a core capability driving personalized execution, revenue growth, and competitive advantage across 29 markets and over two million customers.

• Growth ambitions are supported by bespoke capabilities in revenue growth management, data analytics, personalized execution, and digital commerce.

• Investment in talent development and customer management is central to long-term strategy.

• Collaboration with partners like the Coca-Cola Company enhances data sharing and innovation, especially in markets like Nigeria and Egypt.

• A best-in-class DIA team of 50+ professionals drives analytics, data science, and business insights across the group.

Data, insights, and analytics (DIA) transformation

• DIA integrates internal and external data, enabling a 360-degree customer view and outlet-specific insights for targeted actions.

• DIA transforms raw data into actionable business insights using statistics, machine learning, and AI.

• AI-driven microsegmentation allows for precise targeting, supporting both affordability and premiumization strategies.

• Segmented execution leverages data to predict revenue opportunities and tailor product, promotion, and engagement strategies.

• DIA connects and accelerates capabilities in revenue growth management and route to market, enabling personalized execution for every outlet.

Commercial applications and case studies

• Segmented execution enables tailored product launches, such as the 300ml PET pack in Bulgaria, driving nearly 100% distribution in targeted outlets and 35% new shopper recruitment.

• Premiumization efforts in Poland used DIA to identify high-potential outlets for Kinley, achieving 80% distribution in selected outlets versus a 45% country average.

• Advanced analytics optimize promotions, with 75% of modern trade promo spend now analyzed by algorithms, improving ROI and volume uplift.

• In HoReCa, AI tools automate outlet universe mapping and prioritize leads, supporting efficient resource allocation and revenue growth.

• In Africa, DIA supports targeted recruitment and execution, with pilots in Nigeria showing 40% higher sales per shopper in targeted outlets and Egypt achieving 33% growth in activated outlets.