comScore (SCOR) 20th Annual Needham Technology, Media & Consumer 1x1 Conference summary

Cross-platform measurement and product innovation

• Cross-platform capabilities now represent nearly 20% of revenue, up from less than 10% 18–24 months ago, with annual growth of 30–40%.

• Investments focus on integrating digital, linear TV, and social measurement for holistic audience insights.

• Real-time measurement turnaround for linear TV data reduced from two weeks to 48 hours, enabling mid-campaign optimization.

• New curated deal ID capability launched with Magnite, combining audience segments and digital rankers for targeted buying.

• Cross-platform solutions are bundled as add-ons to core digital and linear products, not sold standalone.

Market positioning, pricing, and competitive differentiation

• Growth is driven by programmatic environments, leveraging interoperability with digital workflows.

• Pricing power maintained through unique privacy-compliant audience segments, especially in regulated sectors.

• Strategic, selective price increases have been implemented where product differentiation is strongest.

• Local measurement remains a key differentiator, with significant share gains and status as a primary currency in many markets.

• Content measurement and cross-platform ad measurement are positioned as major market differentiators.

Data partnerships, cost management, and operational focus

• Data partnerships span MVPDs, OEMs, and platforms, supporting both linear and digital measurement.

• Recent renegotiation of a major data contract will save at least $35 million in cash and operating expenses through 2031.

• Ongoing efforts to reduce data costs and diversify sources, including annual opt-outs and leveraging a national panel.

• Balance sheet strengthened with a new $45 million facility, providing capital for product investment.

• Organizational restructuring has increased focus on core growth areas and improved operational efficiency.