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comScore Q2 2025 earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Q2 2025 earnings summary5 Aug, 2025
Executive summary
Q2 2025 revenue reached $89.4 million, up 4.1% year-over-year, driven by 60% growth in cross-platform solutions and double-digit local TV gains, partially offset by declines in national TV and syndicated digital products.
Adjusted EBITDA increased 25% year-over-year to $8.9 million, with margin improving to 10.0%.
Net loss widened to $9.5 million from $1.7 million in Q2 2024, mainly due to higher costs, interest expense, FX fluctuations, and income taxes.
Early delivery of key projects, including a major Google contract, contributed to Q2 results, with some revenue recognized earlier than expected.
Maintained leadership in local audience measurement, earning expanded U.S. JIC certification and remaining the only MRC-accredited and JIC-certified local TV measurement provider.
Financial highlights
Q2 2025 revenue was $89.4 million, up from $85.8 million in Q2 2024.
Content & Ad Measurement revenue rose 6.3% year-over-year to $76.8 million, led by cross-platform and local TV.
Research & Insight Solutions revenue declined 7.4% year-over-year to $12.6 million due to lower renewals and custom digital product deliveries.
Movies business revenue grew 3.6% to 4% year-over-year.
Operating expenses and cost of revenues increased, mainly from higher employee compensation, systems, and cloud computing costs.
Outlook and guidance
Full-year 2025 revenue guidance maintained at $360–$370 million, with expectations at the low end of the range.
Full-year adjusted EBITDA margin guidance remains at 12%–15%.
Q3 2025 revenue expected to be roughly flat year-over-year due to timing of key contract revenue recognition.
Management expects continued softness in the advertising market and macroeconomic factors to impact demand in the second half of 2025.
Discuss the strategic review by Goldman Sachs.
How does CCM provide a holistic view of audiences?
What factors drive Proximic's continued traction?
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Q3 202511 Nov, 2025
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comScore Inc. is a media measurement and analytics company that provides insights into consumer behavior across digital platforms, television, and advertising. The company offers data-driven solutions to measure audience engagement, advertising effectiveness, and media consumption trends. comScore's products are used by media companies, advertisers, and marketers to optimize their content strategies and marketing efforts. The company is headquartered in Reston, Virginia, and its shares are listed on the NASDAQ.
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