comScore (SCOR) investor relations material

Strategic realignment and financial update

• Withdrew 2026 financial guidance due to ongoing realignment and need for further clarity on future impacts.

• Completed recapitalization, eliminating over $18 million in annual dividend obligations and $7 million in annual debt payments, and paid off $40 million in debt.

• Divested the Movies business, retired senior debt, and improved financial flexibility for future investments.

• Management and board now focused on execution and leveraging improved financial position.

• Leadership transition in May/June 2026 sharpened execution focus.

Strategic mission and market positioning

• Mission centers on setting the standard for modern measurement with channel-level precision and cross-channel intelligence.

• Focused on delivering value across traditional TV, CTV, digital, social, and creator channels.

• Addressing a projected $300 billion US ad spend market by 2028, with differentiated offerings across established and emerging channels.

Operational focus and market opportunities

• Realigning business across established (linear TV, open web digital) and emerging (CTV, programmatic, social, creator) channels.

• Prioritizing disciplined growth in established channels and aggressive expansion in emerging segments.

• Key revenue lines: syndicated audience (linear TV, digital), cross-platform (Proximic, CCR, CCM), and custom research solutions.

• Emphasis on maximizing value for clients and shareholders through targeted execution and portfolio optimization.

• Portfolio optimization narrows focus to the largest opportunities for client value and revenue growth.