Crédit Agricole (ACA) CMD 2025 summary

Strategic ambitions and vision

• Aims to be a leading European bank and consolidator, leveraging a universal model and presence in multiple countries, with a strong employer brand.

• Focuses on mastering new technologies to enhance security, efficiency, and personalized services, while maintaining a human touch.

• Commits to leading environmental, social, and demographic transitions, democratizing solutions for all client segments.

• Sets 2028 targets: 60 million customers, 60% of revenues from outside France, and a cost-income ratio below 55%.

• Relies on a decentralized model, strong employee engagement, and a universal banking approach for resilience and growth.

Strategic context and challenges

• Europe faces lagging productivity, intense digital competition, and strategic autonomy issues, with US banks dominating CIB revenues and neobanks capturing 40% of new customer onboardings.

• Societal and environmental transitions are urgent, with climate-related losses up 90% since 2014 and a major wealth transfer expected by 2035.

Growth and business development

• Plans to add 8 million new clients in France, with differentiated strategies for Crédit Agricole, LCL, and BforBank.

• Targets key segments: youth (with mobile, AI-driven offers), affluent clients (exclusive investment solutions), SMEs, and mid-caps.

• In Italy, aims for 6.5 million clients and at least 20% of group income, leveraging digital platforms and cross-selling.

• Launching a pan-European digital savings platform (starting in Germany, Q2 2026) and expanding professional banking offers to eight countries.

• Pursues organic growth but remains open to M&A in Italy, Germany, and Poland if opportunities arise.