Cricut (CRCT) Q3 2026 earnings summary

Executive summary

• Q3 revenue rose 11% YoY to $188.6M; operating income increased to $33.9M and net income to $27.8M.

• Products and International led growth, while machine sell-out grew double digits for a second consecutive quarter after Maker 5 and StickerPix launches.

• Paid subscribers reached 3.072M, up just over 2% YoY; nine-month revenue was $504.4M, down 0.2%.

Financial highlights

• Products revenue increased 17% YoY to $102.7M; Platform revenue rose 4% to $85.9M.

• International revenue grew 30% to $52.8M, representing 28.0% of revenue versus 23.8% a year earlier.

• Operating income was $33.9M versus $22.7M; net income was $27.8M versus $20.5M, and diluted EPS was $0.13 versus $0.10.

• Gross margin was 57.7%, up from 55.2%; operating expenses were $75.0M, including $5.8M in stock-based compensation.

• Nine-month diluted EPS was $0.41 versus $0.32; operating cash flow was $100.9M versus $117.8M.

Outlook and guidance

• Platform revenue and paid subscribers are expected to grow sequentially and YoY in Q4 and for FY 2026; Products revenue is expected to rise sequentially in Q4.

• Full-year revenue growth, Q4 profitability and significant positive FY cash flow are expected; this would be the first full-year revenue growth since 2021.

• The Q4 outlook assumes cautious consumers; positive sell-out trends are expected to support replenishment, though seasonal promotions are typically strongest in Q4.

• Investment priorities include product and Platform innovation, R&D, international expansion, broader brand awareness and affordability promotions; specific 2027 profit guidance was considered too early.