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Cricut (CRCT) investor relations material

Cricut Q3 2026 earnings summary

Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.
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Q3 2026 earnings summary3 Nov, 2026

Executive summary

  • Q3 revenue rose 11% YoY to $188.6M; operating income increased to $33.9M and net income to $27.8M.

  • Products and International led growth, while machine sell-out grew double digits for a second consecutive quarter after Maker 5 and StickerPix launches.

  • Paid subscribers reached 3.072M, up just over 2% YoY; nine-month revenue was $504.4M, down 0.2%.

Financial highlights

  • Products revenue increased 17% YoY to $102.7M; Platform revenue rose 4% to $85.9M.

  • International revenue grew 30% to $52.8M, representing 28.0% of revenue versus 23.8% a year earlier.

  • Operating income was $33.9M versus $22.7M; net income was $27.8M versus $20.5M, and diluted EPS was $0.13 versus $0.10.

  • Gross margin was 57.7%, up from 55.2%; operating expenses were $75.0M, including $5.8M in stock-based compensation.

  • Nine-month diluted EPS was $0.41 versus $0.32; operating cash flow was $100.9M versus $117.8M.

Outlook and guidance

  • Platform revenue and paid subscribers are expected to grow sequentially and YoY in Q4 and for FY 2026; Products revenue is expected to rise sequentially in Q4.

  • Full-year revenue growth, Q4 profitability and significant positive FY cash flow are expected; this would be the first full-year revenue growth since 2021.

  • The Q4 outlook assumes cautious consumers; positive sell-out trends are expected to support replenishment, though seasonal promotions are typically strongest in Q4.

  • Investment priorities include product and Platform innovation, R&D, international expansion, broader brand awareness and affordability promotions; specific 2027 profit guidance was considered too early.

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Frequently asked questions

Cricut is a leading provider of personalization solutions for beginners and professionals. The industry innovator and adoption leader offers a robust creative ecosystem powered by the DIY revolution and a community of over 15 million users around the globe. Cricut’s technology solution provides endless possibilities for creating something unique—from designing and cutting custom apparel in their own homes to making one-of-a-kind party favors, greeting cards, and personalized gifts. This creativity platform gives consumers self-expression through DIY craft products, including die-cutting machines, accessories, and more than 50,000 images in the library of designs as well as a suite of digital tools that are all accessible via an online app (Cricut Design Space).