DoubleVerify (DV) Piper Sandler Growth Frontiers Conference summary

Business overview and growth drivers

• Provides ad quality, fraud protection, and brand safety services for advertisers, with deep platform integrations and a focus on large brands.

• Achieved double-digit top and bottom line growth over ten years, with 90% of revenue from activation and measurement.

• Activation revenue, the largest segment, grew double digits in Q2, driven by expansion into social platforms.

• Measurement revenue grew 22% in Q2, with social as a key growth area, especially after launching brand safety on Meta.

• Acquisition of Scibids, an AI-driven activation tool, is contributing to higher-end growth expectations in the second half.

Market trends and advertiser sentiment

• Advertisers are cautiously optimistic, with short-term visibility due to macro uncertainties like interest rates and political cycles.

• Commitment windows have shortened, with most advertisers planning in three- to six-month increments.

• The digital ad market is shifting away from long-term commitments, increasing flexibility but reducing predictability.

Social and CTV opportunities

• Social platforms are a major growth driver, with only 20% of revenue from social despite 60-70% of digital ad spend occurring there.

• Brand safety and suitability on Meta is a recent launch, with 50% of top clients adopting and a long testing and contracting period expected.

• Activation on social is nascent, with significant opportunity as integration expands beyond YouTube.

• CTV adoption lags behind social, but supply is increasing as platforms like Netflix and Amazon Prime open up inventory.

• Show-level data is needed for full CTV product potential; this is a longer-term opportunity.