Driven Brands (DRVN) Citi 2025 Global Consumer & Retail Conference summary

Business overview and growth strategy

• Operates over 5,000 locations across segments: quick lube (Take 5), franchise brands, and international car wash.

• Take 5 Oil Change is the primary growth engine, expanding from under 60 to 1,200 units since 2016.

• Franchise segment is 99% franchised, generating strong free cash flow reinvested into growth.

• International car wash (IMO) in Europe operates 725 locations with a stable, franchise-like model.

• Growth and cash generation are the core business pillars.

Recent performance and marketing initiatives

• Take 5 posted 9.2% same-store sales growth in Q4, driven by non-oil change services and premium oil sales.

• Non-oil change services have high and growing attachment rates, now in the high 40s.

• Premium oil (synthetic/semi-synthetic) now exceeds 90% of oil changes, with advanced full synthetic at mid-30% attachment.

• Two-part marketing strategy: always-on brand awareness and targeted digital campaigns, both effective in Q4.

Franchise and unit growth pipeline

• Targeting a 50/50 mix of company-owned and franchised Take 5 stores, currently at two-thirds franchised.

• Pipeline of 1,000 new locations over 3–5 years, with 300 corporate and 700 franchise stores.

• Strong visibility into future unit growth due to signed development agreements and real estate access.