E-Lead Electronic (2497) Investor presentation summary

Company overview and operations

• Operates R&D and manufacturing sites in Taiwan, Jiangsu (China), and Thailand, with multiple assembly and SMT lines for automotive electronics and accessories.

• Product portfolio includes head units, around view monitoring systems, rear cameras, blind spot monitoring, car wireless chargers, and advanced mirrors.

• Holds a leading position in Taiwan for patents in smart cockpit technologies, especially in freeform mirrors and long-distance imaging head-up displays.

Product innovation and technology

• Focuses on advanced HUDs, including 3D spatial vision HUDs, AR HUDs, and WHUDs, with a trend toward 3D spatial vision for improved imaging and alignment.

• Integrated IVI solutions offer large, high-resolution displays, ISO 21434 cybersecurity, and advanced ADAS features using PVM cameras without extra hardware.

• ADAS product line includes digital mirrors, DVRs with 5G WiFi, and 540° 3D surround view, enhancing safety and user experience.

• Wireless chargers support dual-device charging and integrate NFC for keyless engine start.

Market presence and sales portfolio

• Major markets include Mainland China, Taiwan, Southeast Asia, Europe, America, and other global regions, with tailored product offerings for each.

• Revenue by business unit (2024/01-08): Jiangsu 35%, Thailand 22%, Taiwan 23%.

• Product revenue mix (2024/01-08): HUD 33%, ADAS 26%, Infotainment 24%, Other 10%.

• Jiangsu BU is heavily focused on HUD (94% of revenue), while Thailand and Taiwan have more balanced portfolios between ADAS and infotainment.