East Buy (1797) H2 2026 earnings summary

Executive summary

• Revenue grew 29.8% year-over-year to RMB5.7 billion, with private label products driving growth and accounting for 52.6% of GMV.

• Operating profit turned positive, reaching RMB663.4 million from a loss of RMB109.9 million in FY2025.

• Net profit surged to RMB543.9 million, up 8,684.8% year-over-year.

• Adjusted EBITDA rose 701.5% to RMB792.6 million.

• Significant expansion in product offerings, offline experience stores, and membership ecosystem.

Financial highlights

• Revenue: RMB5.7 billion (up 29.8% year-over-year).

• Operating profit: RMB663.4 million (from a loss of RMB109.9 million).

• Net profit: RMB543.9 million (up from RMB6.2 million).

• Adjusted profit: RMB628.6 million (up 262.2%).

• Adjusted EBITDA: RMB792.6 million (up 701.5%).

• Gross margin improved to 35.8% from 32.0%.

• Earnings per share: RMB0.52 basic, RMB0.51 diluted.

Outlook and guidance

• Focus on expanding private label product matrix and omni-channel membership ecosystem.

• Continued investment in AI-driven operational efficiency and quality control.

• Plans to scale offline retail presence and enhance member benefits.

• No final dividend recommended for FY2026.