Electrolux Professional (EPRO) Status Update summary

Business and strategy

• 2020 net sales SEK 7.3bn and EBITA SEK 0.5bn; EBITA margin 6.3%; Laundry represented 42% of sales.

• Strategic priorities: sustainable, low-running-cost solutions; customer care; food-service chains, especially in North America; beverage and emerging markets; digital transformation and operational excellence.

• M&A activity restarted, with potential acquisitions under review; growth plans include expanding chain business and increasing market share.

• Climate-neutral ambition for 2030; 2020 Scope 1 and 2 emissions were 3.1k tonnes CO2e, 36% below the baseline.

Laundry market and position

• Global professional Laundry market was USD 2.2bn in 2020, down 16% YoY; regional 2021 growth estimates ranged from 0%–3% in South America to 5% in Europe.

• Heavy-duty Laundry held a 14% estimated share of the USD 2.2bn market in 2020; Europe represented 67% of Laundry sales.

• Laundry sales were concentrated in consumer-operated coin laundry and multi-housing at 53%; care represented 25% of sales.

• Long-term Laundry market drivers include population and middle-class growth, aging populations and higher hygiene standards.

• Laundry category positioned as a global full-solutions provider, with speed and cost efficiency; market CAGR was 4.7% for 2010–2019.

Laundry offering and sustainability

• Product and service range spans washers, dryers, ironers, barrier washers, wet cleaning, rental and customer care solutions.

• Since 2000, product-use improvements reduced CO2 emissions 45%, detergent use 25%, water use 40% and energy use 40%.

• For a 20kg washer and dryer over 30,000 cycles, estimated savings versus standard technology were 25% in water, 40% in energy and 25% in detergent.

• A multihousing installation across 19 laundries had 10-year savings of SEK 4.6m; energy use fell 60%, water and detergent use 50% each, and CO2 emissions 66%.

• Laundry’s 2020 net sales were SEK 3.1bn and EBITA SEK 0.5bn; EBITA margin excluding items affecting comparability was 15.9%.