Embla Medical (EMBLA) CMD 2023 summary

Strategic direction and Growth'27 plan

• Launched Growth'27, a five-year strategy focused on expanding patient reach, innovative solutions, and O&P value creation, aiming for accelerated organic growth and increased transparency.

• Continued commitment to Bracing Simplified for injury care, emphasizing customer partnerships and streamlined product offerings.

• Acquisitions will supplement organic growth, with a focus on market access, portfolio expansion, and technology.

• Sustainability, people, and scalability remain foundational pillars, with enhanced reporting and segmentation.

• New sales segmentation introduced to better reflect the evolving business mix and provide improved transparency.

Market position and business developments

• Holds strong positions in prosthetics (#2 globally), bracing & supports (#4), and patient care (#3), with significant growth opportunities in emerging and developed markets.

• Shifted business mix toward chronic mobility solutions, with divestments in non-core areas and acquisitions in patient care and prosthetics.

• Direct presence expanded to 17 emerging and 22 developed markets, with 90% of sales from developed markets.

• Majority of O&P channel patients have lifelong chronic mobility challenges, driving recurring sales and service needs.

• Enhanced patient reach through new care models, digital engagement, and functional trade-up strategies in both developed and emerging markets.

Innovation and product development

• Innovation strategy centers on patient-centric solutions with proven clinical efficacy, focusing on prosthetics and chronic mobility challenges.

• Recent innovations include advanced socket solutions, increased bionic penetration, and AeroFit® breathable liners to address clinical challenges.

• Ongoing R&D investment outpaces sales growth, with a robust pipeline targeting higher fitting rates and functional upgrades.

• Future efforts include AI, machine learning, and mind-controlled prosthetics, as well as wearable robotics for stroke rehabilitation.

• Preparing for data-driven, customized healthcare solutions and expanding into new chronic categories.