Europris (EPR) Company Presentation summary

Market position and customer base

• Leading discount variety retailer in Norway with 282 stores and a growing e-commerce presence.

• Maintains a strong brand and loyal customer base, with 1.5 million customer club members and 36 million transactions as of March 2024.

• Positive customer impression has improved significantly, with 67% positive ratings in 2023 compared to 33% in 2007.

Financial performance and growth

• Consistently outperformed the Norwegian retail market in year-on-year sales growth.

• Achieved NOK 10bn in sales (including acquisitions) as of LTM 2024.

• Demonstrated a track record of profitable growth, with gross margin around 43-47% and net profit margin rising to 13% by LTM March 2024.

• Growth driven by more customers, higher basket values, category upgrades, new stores, and acquisitions.

Product strategy and private labels

• Private label products account for 40-46% of total sales, supporting growth and improving gross margins.

• Category upgrades and new concepts (e.g., kitchen, toys, pets, cleaning) drive sales and customer traffic.

• Seasonal and top-of-mind destination categories enhance store relevance and customer experience.