Expedia Group (EXPE) Morgan Stanley Technology, Media & Telecom Conference 2026 summary

Strategic direction and operational improvements

• Developed a three-year strategic and financial plan, rapidly aligning operational and financial metrics to drive performance improvements.

• Achieved a 10% increase in property listings, focusing on expanding both chain and independent supply, with further growth targeted through 2026.

• Enhanced site speed, uptime, and conversion rates, with teams adapting quickly to new scorecarding and accountability measures.

• Implemented a more critical, data-driven approach to marketing spend, emphasizing daily innovation and micro-measurements for ROI.

• Leveraged AI to improve customer service, self-service rates, and personalization, with notable productivity gains and higher NPS scores.

AI, agentic trends, and supply strategy

• Identified generative AI and agentic platforms as major opportunities for customer acquisition, product enhancement, and supplier onboarding.

• Early partnerships with horizontal agents are being tested, with conversion and cancellation rates still normalizing as the channel matures.

• Emphasized the importance of room-level detail and service capabilities as differentiators versus agentic competitors.

• AI is being used internally for pricing, loyalty, and marketing optimization, with ongoing investment in machine learning and automation.

B2B and B2C business performance

• B2B business has grown over 20% in Q4, with a strong international mix and a diverse partner base, including agencies, banks, and airlines.

• Expanded B2B product lines to include tickets, cars, and airlines, with a focus on improving attach rates and partner onboarding.

• B2C brands have accelerated growth through platform improvements, faster site speed, and more agile marketing strategies.

• Vrbo supply has expanded in cities and internationally, with product enhancements and dynamic pricing tools driving growth.