Ferrari (RACE) CMD 2025 summary

Strategic vision and business model

• Pursues growth through a unique blend of racing, sports cars, and lifestyle, balancing inclusivity and exclusivity to strengthen the client community.

• Maintains product uniqueness and scarcity, with 100% of cars uniquely personalized and limited volumes to preserve exclusivity.

• Expands product range with 14 launches from 2023–2025 and four new launches per year from 2026–2030.

• Diversifies revenue streams by growing lifestyle and racing activities alongside core sports car sales, targeting ~5% annual growth to 2030.

• Agility, innovation, and continuous investment in people, infrastructure, and open collaboration are emphasized.

Product and technology roadmap

• By 2030, the lineup will be ~40% internal combustion, ~40% hybrid, and ~20% electric, reflecting a technology-neutral approach.

• Ferrari Elettrica to debut in late 2026, expanding the electric offering and driving innovation.

• Focus on horizontal product diversification, with more models at lower volumes and major investments in e-building, paint shop, and testing facilities.

• Technology transfer from racing to road cars, with innovations in powertrain, aerodynamics, and human interface.

• Open innovation strategy, doubling university projects and increasing patent filings fivefold from 2021 to 2024.

Commercial and client strategy

• Active client base expanded to ~90,000 (+20% since 2022), with 32,000+ new-to-brand clients and rejuvenated collector demographics.

• Personalization is a key differentiator, with all cars tailored to client specifications and enhanced aftersales and collector engagement.

• New Tailor Made centers planned in Los Angeles and Tokyo by 2027 to enhance client experience and accessibility.

• Lifestyle business elevated, focusing on personal luxury goods, collectibles, and experiences, with new flagship stores in London and New York.

• Museums and brand experiences continue to attract millions, reinforcing cultural relevance and community engagement.